Join The NonProfit Times: or Become a member

Subscribe: Print Publication or Newsletter

Stay connected.
Stay informed.

LinkedIn Launches ‘Volunteer Marketplace’

By Mark Hrywna - January 16, 2014

Nonprofits can now leverage the more than 250 million members of LinkedIn to find volunteers with the launch this week of the LinkedIn Volunteer Marketplace.

Members can locate skill-based volunteer opportunities and nonprofit board positions while nonprofits can access an online network of 250 million professionals worldwide to find people who are interested in giving their time. LinkedIn partnered with VolunteerMatch, BoardSource, Catchafire and Taproot Foundation and has been testing the Volunteer Marketplace for months, according to Meg Garlinghouse, head of LinkedIn for Good.

“We know members want to use their skills to change the world and volunteer,” Garlinghouse said. In a survey of LinkedIn members, 82 percent said they want to volunteer their time and skills and more than 40 percent of hiring managers consider volunteer work equivalent to full-time work. One in five hiring managers said they hired someone because of volunteer experience, Garlinghouse said.

Nonprofits can post volunteer opportunities through the same process that they can post job openings, with a 90-percent discount, which works out to about $20 to $40. Garlinghouse said the reason for the fee is quality control. “We want people to stop and think, be thoughtful about what they’re posting,” she said, adding that revenues generated from the fee will be reinvested into capacity-building initiatives to improve the program. Nonprofits also will have the option of posting through the four partner organizations.

More than three million LinkedIn members have added the Volunteer and Causes section to their profiles, according to Garlinghouse. Of those three million, 600,000 indicated an interest in serving on a nonprofit board or skill-based volunteering after the feature was launched as pilot in August. “We know there’s strong demand from our members to find and engage with those opportunities,” she said. There’s more demand than supply at this point with more than 500 opportunities available as of Wednesday’s launch but nonprofits also can search to find people with specific criteria.

There will be two ways nonprofit leaders can find either a candidate for a board or for pro bono work: posting the opportunity to a network or using the search tool to find the right professional. The feature also will be integrated into LinkedIn’s weekly emails. “It will match what we know about you and your interests with what you want to do,” she said.

The search function was activated as part of today’s release, after the pilot launched last year to compile a critical mass of volunteer opportunities. On average, about 10 applications were received for each posting, Garlinghouse said.

LinkedIn launched Board Member Connect a year ago, which nonprofit executives can use to reach out and search for potential board members based on specific criteria in a user’s profile, and then use LinkedIn’s InMail to contact them.

Garlinghouse suggests that charities not limit their searches only to those who signaled an interest in serving on boards, pointing to herself as an example; she never signaled an interest in volunteering but now serves on two nonprofit boards, including VolunteerMatch. To date, about 1,500 nonprofits are using LinkedIn’s Board Member Connect.

“What we’re really noticing from our members, and maybe it’s a sign of the times or the millennial generation, but professionals really are interested in using their talents to change the world,” Garlinghouse said. “We’re bullish about the type of social change our members might be able to create.”


Sponsored Podcasts

Welcome to the Raise & Engage podcast, a filters-off series for nonprofit professionals hosted by Blackbaud's straight-shooting expert Danielle Johnson Vermenton. During this open-mic session, you’ll hear honest advice to help YOU do more for your cause.

Episode 6: The Power of ‘No’ at Work|| daniellejohnson-76

You have a job description, but on any given day, you're probably doing dozens of things outside the scope of that description. Combine that with the challenge of a fast-paced environment and the shifting priorities of funders, colleagues, and board members and it’s easy to fall short of doing your best. By being mindful of your limitations and capacity—and saying “no” when your plate is full—you can actually do more for your cause. In the sixth installment of the Raise and Engage podcast Danielle Johnson and Robin Anderson discuss the power of saying “no” at work.

Episode 5: Professional Development: Getting Un-Stuck|| daniellejohnson-76

In the most recent episode of Raise + Engage, Danielle is back with Brian Reich from little m media to discuss how nonprofit professionals can stay motivated and energized in their day-to-day roles. Brian shares his experience working with nonprofits and the lessons and tips he's learn from and shared with them over the years, including tips for avoiding a professional rut, creating forward momentum in your career and pushing yourself outside of your comfort zone. If you're considering making a career move or want to ensure you're on the right path, you won't want to miss this inspo-packed episode!

Episode 4: Apps and Hacks to Stay (Mostly) Sane || daniellejohnson-76

Episode 4: Apps and Hacks to Stay (Mostly) Sane, is all about tips, tricks and tools for sanity. Blackbaud’s own interactive product marketer, Julia Lenz, joins host Danielle Johnson to share some high tech. (and no tech.) productivity tips to help nonprofit professionals stay sane in the crazy world of philanthropy.

Tune in to hear:

  • Tips for how to spend the first 30 minutes of your day
  • The benefits of 15 minute meetings
  • Why notebooks are still relevant to a successful organization
  • Ideas for better managing your inbox
  • Why you should take lunch outside the box
  • ...and much more!
Don’t forget to visit the #NoFilterNonprofit Hub afterwards to download our newest tip sheet10 Productivity Hacks for Nonprofits.

Episode 3: Tech. Connection: Solutions, Strategy, and Staff || daniellejohnson-76

Episode 3: Tech. Connection: Solutions, Strategy, and Staff In episode 3 of the Raise + Engage podcast, Danielle Johnson is joined by Chris Geady and William DaSilva, two IT experts in the nonprofit space, to talk technology integration for NPOs: when you need it, when you don’t, and how to do it successfully.

Tune in to hear:

  • When to say NO to integration
  • How to set your strategic plan before even looking at technologies
  • Ways to get your entire team on board
  • The importance of identifying a project lead
  • The RFP process - how it should and should not go
And William shares a story about a nonprofit that may or may not have still been using a typewriter. You don't want to miss this one!

Episode 2: From Socially Awkward to Socially Awesome! || daniellejohnson-76

According to Danielle Johnson, straight-shooting host of the Raise + Engage podcast series, if your staff members aren’t the number one advocates for your cause on social media, you’re failing. In the most recent episode, Danielle is joined by Blackbaud’s own social media guru Madeline Turner to discuss overcoming social struggles and creating a social ambassador program at your organization. This entertaining and insightful duo dishes on the importance of making your social media presence human, making the case for a formal social program to leadership, how University of Michigan turned a one time social media campaign into a long term social program, and how Madeline's mom unknowingly became a social ambassador on #GivingTuesday.

Episode 1: Corporate Culture & Development: Shake It Up! || daniellejohnson-76

In the premiere episode of Raise & Engage, Danielle is joined by three straight-shooting nonprofit rock-stars: Jodi Smith of Sanford Health Systems, Veronica Brown of Chicago Public Library Foundation and Ali Burke of Southlake Regional Health Centre Foundation. The group talks organizational culture, problem employees, why its important to celebrate and how to shake things up this year and build a better more authentic team that gets stuff done!


Stay informed, catch latest trends in the nonprofit space.

Subscribe to Our Free Newsletter

No obligation, unsubscribe at anytime.

Success! Check your email inbox.

Follow Us On Twitter

NPT 2016 Buyers' Guide

Newsletter Sign-up

click here to return to the previous page