November 29, 2018 Mark Hrywna
#GivingTuesday continued double-digit growth with preliminary estimates topping $380 million for yesterday’s event and overall giving eclipsing $1 billion since it started in 2012.
Facebook and PayPal announced weeks ago that they would partner to match up to $7 million in donations via Facebook on #GivingTuesday. Just as last year’s $2 million in matching gifts, the limit was reached shortly after kicking off.
The charitable sector shook itself out of its rut in 2017, with year-over-year giving increasing by 4.1 percent as compared to the 1-percent growth experienced during 2016. The 4.1-percent increase among American organizations outpaced growth in Canada (1.5 percent) and the United Kingdom (2.9 percent), according to the Blackbaud Institute’s 2017 Charitable Giving Report.
Santa packed more into his sleigh for Christmas in July this year as compared to last year, according to the Blackbaud Index. The index, which measures giving in three-month increments and compares it to the same period the prior year, reports an increase in overall giving of 4.3 percent for the three-month period ending in July. That increase includes a 10.4-percent jump in online giving as compared to 2016 totals.
Charities and donors are gearing up for what is becoming the largest response to a disaster since at least Hurricane Sandy in 2012 and is likely to be a years-long, billion-dollar recovery effort.
Philanthropy responded on a number of fronts following protests that turned violent in Charlottesville, Va., last weekend and President Donald Trump’s assertion that both sides were to blame.