News & Articles
It’s not just enough nowadays to have a transactional cause marketing campaign that donates a percentage or dollar amount of a purchase to a nonprofit organization. Not only do these types of donations amount to little in terms of long-term growth, but also tremendously difficult to convert these one-time donors into long-time supporters of your organization.
Proclaiming, “games have clearly arrived as a mass medium,” former Vice President Al Gore delivered the keynote speech to the Games for Change Festival last week, as members of the audience quietly questioned his involvement in the festival, while nodding in indifference toward his generic statements.
More than two-third of nonprofit executives say they will leave their jobs within the next five years and only one-fifth think their boards are doing a good job.
United Way Worldwide’s fourth annual United Day of Action is the first step in the organization’s campaign to recruit one million volunteer readers, tutors and mentors. The effort was launched recently at the National Mall in Washington, D.C. with the help of 1,000 volunteers assembly 50,000 summer reading backpacks for elementary school children.
Carolyn Y. Woo, a former member of the board of Catholic Relief Services (CRS) in Baltimore, is the organization’s new president and chief executive officer.
A summer mailing that culled an 8.8 percent response rate with an average gift of $33.41 was enough to garner the 2011 Package of the Year for Fountain House from the Direct Marketing Fundraisers Association (DMFA).
Americans gave an estimated $290.89 billion to charity during 2010, probably.
Save the Children has promoted its chief operating officer, Carolyn Miles, to president and CEO. She will be the first woman to lead the Westport, Conn.-based organization in its nearly 80-year history when she assumes the post on September 1.
If your organization is trying to choose from among several different software packages, you might ask the vendors to demo them before you plunk down the money for one. But don’t get trapped by the sales pitch, since most demos highlight the tools’ strengths while glossing over weaknesses.
Mixing commerce with philanthropy was a winning formula for nonprofits and their for-profit partners during the 9 th annual Cause Marketing Halo Awards ceremony during the Cause Marketing Forum in Chicago.