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The most effective nonprofit content marketers have a documented content marketing strategy that very closely guides efforts, along with a dedicated content marketing group that is successful a tracking return on investment (ROI) and publishes new content daily or multiple times per week.
Foundations paid out an estimated record $54.7 billion in 2013, an increase of $2.7 billion compared to 2012’s record $52 billion. That’s according to a report, “Key Facts on U.S. Foundations,” released by the Foundation Center in New York City. “Giving by the nation’s foundations has surpassed previous record levels,” said report author Steven Lawrence, director of research at Foundation Center, via a statement.
Schwab Charitable has made 55 percent more grants from its donor advised funds (DAFs) from the start of the organization’s July 1 fiscal year through the end of September than it did in the same three-month period in 2013. The total for this fiscal year, to date, is $201 million.
Russel Brace, former president of United Mid-Coast Charities (UMCC) in Camden, Maine, has been accused of embezzling $3.8 million from the nonprofit. He faces a civil suit from the organization, but he might have more bad news coming. According to an affidavit filed by Brace’s attorney Peter DeTroy, the ex-executive is the subject of a federal criminal investigation and charges are expected, though they have yet to be filed.
Last year it was the Unselfie. Now, the nonprofit sector is awaiting the next big surprise #GivingTuesday has in store next month.
Pam Kohl, executive director at Komen North Carolina Triangle to the Coast (Komen NCTC), a Susan G. Komen for the Cure affiliate in Raleigh, N.C., wanted to rely less on race revenue. She was seeking easy ways to engage supporters when she stumbled upon online retail behemoth Amazon’s AmazonSmile program.
A St. Paul, Minn.-based fundraising agency was hit with the largest fine in South Carolina in nearly a decade for assorted alleged violations when it made telephone calls into the Palmetto state for some of the nation’s largest charities.
Fidelity Charitable distributed what the organization called a record number of grants from its donor-advised funds (DAFs) during the first nine months of this year. The organization made more than 370,000 donor-recommended grants, amounting to some $1.6 billion – 27 percent higher than the same period in 2013. San Francisco-based Schwab Charitable also reported an increase of 34 percent in grants for the first nine months of 2014, up to $572.2 million.
If the last time you considered modifying your direct mail fundraising package wasn’t this morning, you’re overdue. “Testing isn’t difficult or costly, but it is the lifeblood of your program,” is what Bryan Terpstra, senior vice president of direct response fundraising agency RobbinsKersten Direct, told an audience during a recent fundraising conference.
Bad reviews can cost good will and lost donations, but trying to prevent them could cost cold, hard cash in California. Gov. Jerry Brown signed into law the “Yelp Bill,” which prevents anyone doing business in California from adding non-disparagement clauses to their terms of service.
Current Print Edition
March 13, 2015Table Of Contents
Vol. 29 No. 3
In The News