May 15, 2013 Mark Hrywna
Not many people like being recorded on video — or even audio for that matter. That notion didn’t stop the New Jersey Symphony Orchestra (NJSO). In the midst of a $32-million capital campaign, the Newark, N.J., organization recorded their front-line fundraisers doing an elevator speech or mock scenarios making a gift ask. Then they were analyzed and critiqued in how they did, including a review by the CEO.