News & Articles

U.S., Canadian Healthcare Systems See Giving Hike

October 10, 2017       Mark Hrywna      

Giving to nonprofit hospitals and health care systems in the United States was up by 5 percent last year while giving to their Canadian counterparts saw the first increase since 2013.

Crooks Use Online Donations To Test Credit Card Fraud

October 10, 2017       Mark Hrywna      

When about a dozen online donations came in to Equality Now on one day in June, Andrea Edman didn’t need Spider-Man-like ESP to realize something was amiss. “I could tell they were fishy because they came from the same ZIP code in Florida, different cities that didn’t exist,” she said. All of the information typed into forms was lower case and each had email addresses with animal names, like FunkyDuck27 and GrizzlyBear42.

Donors Pledge $336 Million To Two Schools

October 5, 2017       Mark Hrywna      

Two universities on opposite ends of the United States were recipients of their largest-ever contributions, together totaling almost a half-billion dollars.

Regulators Debate Vendor Vs. Professional Fundraiser Issue

October 3, 2017       Mark Hrywna      

The Michigan Attorney General’s Office has issued eight enforcement actions or notice of intended action against nonprofits during the past year. Digitization of nonprofit tax Form 990s has led to the increased use of data for compliance and enforcement by the New York state Attorney General’s Office.

Opinion: Tax Reform Has Potential To Unlock Giving

October 3, 2017       Kevin Washington      

Tax reform is once again the focus of many discussions, debates and deliberations taking place on Capitol Hill. Considering that comprehensive federal tax reform was last enacted in in 1986, most agree that an updated tax code is needed — but not at the expense of our nation’s charities.

Tax Plan Doubles Standard Deduction, Leaves Charitable Deduction In Place

September 27, 2017       Mark Hrywna      

Nonprofit leaders applauded the preservation of the charitable deduction but are wary of other changes that might hurt charitable giving, such as doubling the standard deduction and repealing the estate tax, under a framework for tax reform presented by Republican leaders.

March Of Dimes Grappling As 80th Birthday Approaches

September 27, 2017       Mark Hrywna      

Ask anyone older than age 70 why former President Franklin D. Roosevelt’s image adorns the dime and you’ll probably get a correct answer promptly. If your audience is younger than 40, maybe not.

Name-Dropping: Donors Get Tired. Models Do, Too

September 26, 2017       Richard H. Levey      

Marketers know their house files — even their lapsed donor files — are among the most valuable sources of names for their campaigns. Karen Gleason, senior director at the American Diabetes Association (ADA), always banked on this knowledge. So when success rates for the organization’s reactivation campaigns began to stagnate, she assumed the cause was a factor other than the list.

Millennials Mobilizing Post-Election

September 19, 2017       Andy Segedin      

Millennials, defined as those born between 1980 and 2000, are dissatisfied with the country’s overall direction and are seeking out means of engaging in the aftermath of last year’s election. A recent survey of 3,000 Millennials showed that 39 percent believe that the country is heading in the wrong direction, while 29 percent feel otherwise and 32 percent believe that it is too early to tell. With regard to President Donald Trump, specifically, 49 percent of respondents indicated that they were dissatisfied with the president or extremely dissatisfied, while 27 percent indicated that they were satisfied or extremely satisfied with his performance.

EU Clamping Down On Data Use For Marketing

September 19, 2017       Andy Segedin      

Picture your marketing file, those thousands — maybe even millions — of names and related information. Think about where that information came from. Was it expressly provided by individuals for the purpose of being solicited? Did privacy policies disclose how and for how long information would be used and maintained? How would that file look if your organization took an opt-in, as opposed to opt-out, approach?