News & Articles
Editor’s Note: This is part of a continuing series of conversations between Larry May, senior vice president for strategic development at Infogroup in Greenwich, Conn., and leaders in the direct response fundraising industry.
Is the assumption that all those prospective donors out there share your appreciation for your cause a tactical mistake? You bet it is.
In what could be considered an incredible coincidence, during the first three weeks of February the Avon Foundation for Women aired 6,000 commercials promoting its breast cancer awareness and research walks that start in April, including the one in New York City, which isn’t until October.
Enrique MacGregor still recalls the day when a simple idea occurred to him and his partner, Mark Niermann, as they walked their dogs in their Dallas neighborhood.
The Federal Emergency Management Agency (FEMA) and the Corporation for National and Community Service (CNCS) announced a partnership aimed at leveraging the CNCS’s army of AmeriCorps volunteers to help FEMA provide disaster relief around the country. The new initiative is called FEMA Corps, and it will be made up of 1,600 volunteers from AmeriCorps’ National Civilian Community Corps (NCCC) specially trained in disaster relief.
A nonprofit hired by New York City to help residents find jobs falsified 1,400 job placements, according to NYC investigators.
Most of the largest athletic fundraising events saw their gross revenue increase last year, with a total $1.69 billion generated last year, up almost 2.5 percent over 2010. Participation also was up, almost 2 percent, to 11.6 million people.
Susan G. Komen for the Cure got parked out on the backstretch and Stand Up To Cancer overtook it on the outside for the win.
The American Red Cross (ARC) has launched a digital operations center and digital volunteer program to coordinate response efforts during disasters, particularly when storm victims are huddled in a basement away from other forms of communication.
“We don’t tell Coca-Cola how much sugar to put in a Coke or AmEx whom they should lend to. When we own stock, we are not there to try and change people (or programs).”