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#GivingTuesday Prepares For Round #3 On December 2

October 31, 2014       Patrick Sullivan      

Last year it was the Unselfie. Now, the nonprofit sector is awaiting the next big surprise #GivingTuesday has in store next month.

Hooking New Online Shoppers To Also Donate Takes Marketing

October 31, 2014       Patrick Sullivan      

Pam Kohl, executive director at Komen North Carolina Triangle to the Coast (Komen NCTC), a Susan G. Komen for the Cure affiliate in Raleigh, N.C., wanted to rely less on race revenue. She was seeking easy ways to engage supporters when she stumbled upon online retail behemoth Amazon’s AmazonSmile program.

Fundraiser Is Fined $1.054 Million By South Carolina

October 27, 2014       The NonProfit Times      

A St. Paul, Minn.-based fundraising agency was hit with the largest fine in South Carolina in nearly a decade for assorted alleged violations when it made telephone calls into the Palmetto state for some of the nation’s largest charities.

Donor-Advised Funds Continue Record Numbers

October 24, 2014       Patrick Sullivan      

Fidelity Charitable distributed what the organization called a record number of grants from its donor-advised funds (DAFs) during the first nine months of this year. The organization made more than 370,000 donor-recommended grants, amounting to some $1.6 billion – 27 percent higher than the same period in 2013. San Francisco-based Schwab Charitable also reported an increase of 34 percent in grants for the first nine months of 2014, up to $572.2 million.

Envelope Change Boosted Fundraising Results 10%

October 15, 2014       Richard H. Levey      

If the last time you considered modifying your direct mail fundraising package wasn’t this morning, you’re overdue. “Testing isn’t difficult or costly, but it is the lifeblood of your program,” is what Bryan Terpstra, senior vice president of direct response fundraising agency RobbinsKersten Direct, told an audience during a recent fundraising conference.

You Can’t Block Bad Comments In California

October 15, 2014       Patrick Sullivan      

Bad reviews can cost good will and lost donations, but trying to prevent them could cost cold, hard cash in California. Gov. Jerry Brown signed into law the “Yelp Bill,” which prevents anyone doing business in California from adding non-disparagement clauses to their terms of service.

Study: Click-Throughs Decline 25%, But Online Revenue Improves

October 8, 2014       Mark Hrywna      

Nonprofits sent 60 percent more email last year and open rates are stabilizing. Click-through rates are falling, but repeat and sustaining donors are boosting online revenue.

Harvard Trumpets Gift, But Mutes The Details

October 2, 2014       Patrick Sullivan      

A recent $350 million donation is the largest gift ever received by Harvard University. There was a press conference that was also live streamed. But, the school really doesn’t want to answer any questions about its details.

Save The Children Rescued Donors In Its Mail Universe Via Merge/Purge

October 2, 2014       Richard H. Levey      

Nonprofit executives in charge of generating names for mail campaigns might have been making their jobs harder. Implementing a few merge-purge best practices can open up new quantities of viable prospects — even from in-house lists.

Survey: Secular, Religious Boards Aware Of Governance Distinctions

September 29, 2014       The NonProfit Times      

A growing number of nonprofit executives at religious and secular nonprofits are becoming increasingly aware of distinctions in the governance practices of their organizations. This is according to the results of a new survey from the Evangelical Council for Financial Accountability (ECFA).