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Name-Dropping: Donors Get Tired. Models Do, Too

September 26, 2017       Richard H. Levey      

Marketers know their house files — even their lapsed donor files — are among the most valuable sources of names for their campaigns. Karen Gleason, senior director at the American Diabetes Association (ADA), always banked on this knowledge. So when success rates for the organization’s reactivation campaigns began to stagnate, she assumed the cause was a factor other than the list.

Millennials Mobilizing Post-Election

September 19, 2017       Andy Segedin      

Millennials, defined as those born between 1980 and 2000, are dissatisfied with the country’s overall direction and are seeking out means of engaging in the aftermath of last year’s election. A recent survey of 3,000 Millennials showed that 39 percent believe that the country is heading in the wrong direction, while 29 percent feel otherwise and 32 percent believe that it is too early to tell. With regard to President Donald Trump, specifically, 49 percent of respondents indicated that they were dissatisfied with the president or extremely dissatisfied, while 27 percent indicated that they were satisfied or extremely satisfied with his performance.

EU Clamping Down On Data Use For Marketing

September 19, 2017       Andy Segedin      

Picture your marketing file, those thousands — maybe even millions — of names and related information. Think about where that information came from. Was it expressly provided by individuals for the purpose of being solicited? Did privacy policies disclose how and for how long information would be used and maintained? How would that file look if your organization took an opt-in, as opposed to opt-out, approach?

Jerry’s Legacy: It Was More Than Just Show Biz

September 18, 2017       Paul Clolery      

The passing of Jerry Lewis was sad but expected. He had been in failing health for several years. But, it is not the end of an era. The era ended in 2010 when he and the Muscular Dystrophy Association (MDA) parted ways after training the American public about annual giving.

Nonprofits Cashing In On Social Advertising Plugs

September 12, 2017       Andy Segedin      

Imagine that there is a whole host of individuals willing to support your organization’s mission, you need only find a way to reach them. That’s the magic of micro-targeting with social advertising, according to Chris Stergalas, senior online organizer for Working America; Jenny Posilkin, advertising manager forBeaconfire RED, and Elizabeth Sorrell, social media director for the National Audubon Society.

Trumps Announce $1M Donation To Harvey Relief

September 7, 2017       Andy Segedin      

President Donald J. Trump and First Lady Melania Trump announced a $1 million personal donation to Hurricane Harvey relief efforts in Texas and Louisiana, according to a statement from the White House press office. The gift will be distributed among 12 organizations.

Millions Pledged To Harvey Relief As Rebuilding Starts

September 6, 2017       Andy Segedin and Mark Hrywna      

More than $275 million has been pledged or raised in the week since Hurricane Harvey dumped 50 inches of rain on the Houston area.

Giving Up 4.3% Compared To 2016

September 1, 2017       Andy Segedin      

Santa packed more into his sleigh for Christmas in July this year as compared to last year, according to the Blackbaud Index. The index, which measures giving in three-month increments and compares it to the same period the prior year, reports an increase in overall giving of 4.3 percent for the three-month period ending in July. That increase includes a 10.4-percent jump in online giving as compared to 2016 totals.

Donations Begin Rolling In For Harvey

August 30, 2017       Mark Hrywna      

Charities and donors are gearing up for what is becoming the largest response to a disaster since at least Hurricane Sandy in 2012 and is likely to be a years-long, billion-dollar recovery effort.

Was it a Winner or a Loser? Why Testing is Critical

August 29, 2017       NPT Staff      

Testing is a critical and essential part of any effective direct mail program. Just like competing for customers and sales in the commercial world, competition is intense for donors and their loyalty. This competition is healthy, as more ideas and concepts flow out into the marketplace which can be adapted by different organizations with innovative package adjustments and tweaks that relate to their specific missions.