Seven charities will help pilot a program on Twitter later this year that will test a “Buy” button on the site.
The social media platform site announced the test this week that a test will start with some 30 brands, artists and nonprofit organizations, including Eminem, Brad Paisley and Pharrell as well as companies like The Home Depot and Burberry. Among the nonprofits chosen for the test are:
- DonorsChoose
- GLAAD
- Glide
- Global Citizen
- The Nature Conservancy
- (RED)
- 9/11 Day
Some Tweets from test partners will feature a “Buy” button for a small percentage of U.S. users, letting people buy directly from the Tweet. For instance, DonorChoose plans to sell exclusive “Back to School” t-shirts via the in-tweet purchase test, according to Katie Bisbee, chief marketing officer.
Twitter called the pilot program an “early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere and can act on them right in the Twitter apps for Android and OIS; sellers gain a new way to turn the direct relationship they build with their followers into sales.”
Payment information is encrypted and safely stored after your first transaction, so future purchases won’t require a user to re-enter all of their information.
