Broadcast Raises $109 Million For Stand Up To Cancer
September 8, 2014 The NonProfit Times
More than $109 million (US) has been pledged in connection with the star-studded September 5 Stand Up To Cancer (SU2C) fundraising telecasts in the U.S. and Canada. The funds pledged toward the SU2C scientific model will be directed to collaborative research utilizing SU2C’s scientific oversight in both the United States and Canada.
“We are enormously grateful to all of our donors and collaborators — from the individual television viewer to large organizations, both in the U.S. and Canada — whose contributions made the telecast a huge success,” said Lisa Paulsen, chief executive officer of the Entertainment Industry Foundation (EIF) and one of the co-founders of SU2C. “All this support, as well as the entertainment community’s – both the stars who volunteered their talents and broadcast and cable networks donating air time – means so much to cancer patients who can benefit from SU2C’s research.”
Partnering with SU2C are the Ovarian Cancer Research Fund (OCRF), Ovarian Cancer National Alliance (OCNA), and National Ovarian Cancer Coalition (NOCC). The broadcast was executive produced by Gwyneth Paltrow and Joel Gallen of Tenth Planet Productions in collaboration with SU2C’s production team.
One hour of simultaneous commercial-free primetime for the nationally televised fundraising special was donated by ABC, CBS, FOX and NBC, along with ABC Family, American Forces Network, AXS TV, Bravo, Cooking Channel, DIRECTV, Discovery Fit & Health, E!, Encore, Encore Espanol, EPIX, ESPNEWS, FOX Sports 2, FXM, HBO, HBO Latino, ION Television, LMN, Logo TV, MLB Network, National Geographic Channel, Oxygen, Palladia, Pivot, SHOWTIME, Smithsonian Channel, Starz, TNT and
There was a Canada-inclusive co-broadcast of the telecast for the first time, which aired simultaneously on all four major English-language Canadian networks: CBC, City, CTV and Global, along with Canadian services AMI, CHCH, CHEK, Fight Network, Gusto TV, Hollywood Suite and TLN.
In addition to Paltrow, there were appearances by Kareem Abdul-Jabbar, Camila Alves, Jennifer Aniston, Kevin Bacon, Justin Bartha, Halle Berry, Jordana Brewster, Pierce Brosnan, Steve Carell, Dane Cook, Bradley Cooper, Katie Couric, Brittany Daniel, Amanda de Cadenet, Giada De Laurentiis, Zooey Deschanel, Robert Downey, Jr., Ben Falcone, Jesse Tyler Ferguson, Will Ferrell, Josh Gad, Tony Goldwyn, Topher Grace, Dave Grohl, Kathryn Hahn, Tony Hale, Jon Hamm, Angie Harmon, Mark Harmon, Neil Patrick Harris, Marg Helgenberger, Anna Kendrick, Rob Lowe, Joe Manganiello, Danny McBride, Melissa McCarthy, Matthew McConaughey, Maria Menounos, Mike Myers, Olivia Munn, Matt Passmore, Italia Ricci, Rob Riggle, Mira Sorvino, Hailee Steinfeld, Ben Stiller, Emma Stone, Eric Stonestreet, Alison Sweeney, Justin Theroux, Bree Turner, Sofia Vergara, Charlie Wilson, Reese Witherspoon, and Ethan Zohn participated in the telecast. There were performances by The Who, the Dave Matthews Band, Ariana Grande and Lupe Fiasco with Jennifer Hudson and Common.
Yahoo News Global Anchor Katie Couric, who is a Stand Up To Cancer co-founder, hosted anOn-Stage Digital Lounge, where participating actors and personalities reached out to supporters via social media and by making phone calls.
The show helps fund SU2C’s groundbreaking approach to translational research, accelerating the delivery of new therapies to patients by getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to work collaboratively, rather than competitively. In the U.S., 100 percent of the donations received from the general public go directly to collaborative cancer research programs.All funds received from the Canadian general public during the broadcast will be directed towards the creation of collaborative research teams, as well as education and awareness programs conducted in Canada.
Later this month, SU2C will issue a “call for ideas” for the SU2C-OCRF-OCNA-NOCC Ovarian Cancer Translational Research Dream Team grant, which will offer up to $6 million in research funding over a three-year period.
Also, SU2C will work with the American Cancer Society (ACS) to launch a new research initiative on lung cancer. The call for ideas to the scientific community for the lung cancer Dream Team will be issued later this month.