Job seekers typically cast a wide net in order to increase their chances of getting a response. While this method is good in theory, it can end up being a negative if you cut corners by not thoroughly researching each employer before you apply.

Failure to investigate the nonprofit jobs you apply to can make you seem disinterested or unprepared to hiring managers. Simply by reading your cover letter, they can tell whether or not you did the proper research on the organization. For example, if you mentioned the CEO by name without realizing he retired the previous year that would be a red flag. In a market that is as competitive as it is today, every advantage you can tout over the competition will help.

Besides looking good for the employer, researching the organization can also help you decide whether it’s worth applying for the job at all. Below are the six most important things you should know about an organization before you apply:

• What does the nonprofit do?
• What are its services?
• What is its mission?
• Where is it located?
• What is its annual revenue?
• How is it regarded in the industry.