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North Texas Raises Record $39.4 Million

September 21, 2017       NPT Staff      

Philanthropy in Texas is showing little sign of stopping after $39.4 million was raised from over 137,000 gifts during the 18-hour North Texas Giving Day on Sept. 14. Hosted by the Communities Foundation of Texas (CFT) in Dallas and powered by Austin-based  Kimbia, the giving day’s sum was a record for the nine-year-old event and drew $2 million more than 2016 while increasing participating nonprofits by 15 percent. It marks the giving day’s sixth consecutive year of year-over-year increased giving.

Millennials Mobilizing Post-Election

September 19, 2017       Andy Segedin      

Millennials, defined as those born between 1980 and 2000, are dissatisfied with the country’s overall direction and are seeking out means of engaging in the aftermath of last year’s election. A recent survey of 3,000 Millennials showed that 39 percent believe that the country is heading in the wrong direction, while 29 percent feel otherwise and 32 percent believe that it is too early to tell. With regard to President Donald Trump, specifically, 49 percent of respondents indicated that they were dissatisfied with the president or extremely dissatisfied, while 27 percent indicated that they were satisfied or extremely satisfied with his performance.

EU Clamping Down On Data Use For Marketing

September 19, 2017       Andy Segedin      

Picture your marketing file, those thousands — maybe even millions — of names and related information. Think about where that information came from. Was it expressly provided by individuals for the purpose of being solicited? Did privacy policies disclose how and for how long information would be used and maintained? How would that file look if your organization took an opt-in, as opposed to opt-out, approach?

4 Organizations Team On Mapping Tool For U.N. Sustainable Development Goals

September 19, 2017       NPT Staff      

In a collaborative partnership, Global Impact, Blackbaud, the Council on Foundations and the Foundation Center have developed and launched a resource to support organizations in aligning and tracking charitable giving to the United Nations (U.N.) Sustainable Development Goals (SDGs).

Warm Up Potential Major Donors Via Digital

September 19, 2017       Andy Segedin      

Nearly three-quarters (73 percent) of philanthropic giving comes from individuals and donor pyramids continue to grow steeper to the point that, today, as much as 95 percent of dollars into organizations via individual giving are given by 5 percent of supporters. Even if you aren’t a math expert, it’s clear that keeping supporters engaged is as important as ever.

Jerry’s Legacy: It Was More Than Just Show Biz

September 18, 2017       Paul Clolery      

The passing of Jerry Lewis was sad but expected. He had been in failing health for several years. But, it is not the end of an era. The era ended in 2010 when he and the Muscular Dystrophy Association (MDA) parted ways after training the American public about annual giving.

DMA Opposes Postal Rate Increase

September 14, 2017       Andy Segedin      

A proposed change in postal rates targeted at the nonprofit sector has leaders at the Data & Marketing Association (DMA) – formerly the Direct Marketing Association – seeking public comments in opposition by Monday, Sept. 18.

Nonprofits Cashing In On Social Advertising Plugs

September 12, 2017       Andy Segedin      

Imagine that there is a whole host of individuals willing to support your organization’s mission, you need only find a way to reach them. That’s the magic of micro-targeting with social advertising, according to Chris Stergalas, senior online organizer for Working America; Jenny Posilkin, advertising manager forBeaconfire RED, and Elizabeth Sorrell, social media director for the National Audubon Society.

Trumps Announce $1M Donation To Harvey Relief

September 7, 2017       Andy Segedin      

President Donald J. Trump and First Lady Melania Trump announced a $1 million personal donation to Hurricane Harvey relief efforts in Texas and Louisiana, according to a statement from the White House press office. The gift will be distributed among 12 organizations.

Blackbaud, Salesforce Highlighted As Do-Gooders

September 7, 2017       NPT Staff      

Two tech companies deeply involved in the nonprofit sector were tapped by Fortune magazine in its annual Changing the World list.