News & Articles

Initial Tax Proposal Leaves Charitable Deduction Alone

April 26, 2017       Mark Hrywna      

The White House released a preliminary tax plan this afternoon that would double the standard deduction, keep the itemized deduction for charitable contributions and eliminate the estate tax and the alternative minimum tax.

Foundation CEOs Split On Impact Of Trump

April 25, 2017       Andy Segedin      

More than one-third (35 percent) of foundation CEOs anticipate making changes to their grant-making budgets in light of the election of President Donald J. Trump. Just one percent of them anticipate reducing grant-making, while 14 percent indicated that their grant-making budgets will increase. One-fifth (20 percent) of executives do not plan to change the amount in their grant-making budgets, but plan to allocate funds differently across program areas. Nearly two-fifths (38 percent) will not change their foundations’ grant-making budgets, while 27 percent stated that it is too early to tell what will be done.

Consumers Pick Top Nonprofit Brands

April 25, 2017       THE NONPROFIT TIMES      

Girl Scouts of the USA, Mercy Corps, and the Special Olympics were among the top charity brands that consumer can identify, according to results of the latest Harris Poll EquiTrend Brands of the Year ratings. The annual study measures brand equity and health among the nation’s most popular companies and nonprofits.

Minnesota Foundations Tie $17 Million To Impact

April 25, 2017       Mark Hrywna      

A group of Minnesota foundations are the latest to announce a commitment to impact investing with their charitable assets.

Study: It Took 2,000 Emails To Get 1 Gift In 2016

April 25, 2017       Mark Hrywna      

The nation’s nonprofits increased spending by 69 percent on digital advertising last year, with almost half of that was devoted to new donor acquisition as online and monthly revenue grew by double digits.

Donors vs. Feds: Executive Order Sparks Interest in Immigration Related Groups

April 24, 2017       Mark Hrywna      

The American Immigration Council (AIC) used to get about 10 unsolicited donations through its website each month. Lately, it’s been more like 10 per day. “People are coming to us just to give. That’s their first engagement with us. It’s something we’ve never seen in the past,” said Megan Hess, development director.

Two Generations of Marketers Seek To Do The Right Thing

April 24, 2017       Richard H. Levey      

Some advice is timeless. For Susan Loth, chief marketing officer at Disabled American Veterans (DAV), Cold Spring, Ky., her basic recommendation for nonprofit marketing staff is simple in suggestion but difficult in implementation: “Do the right thing.”

Giving Days Get Cluttered So Charities Start Their Own

April 24, 2017       Mark Hrywna      

Giving days don’t have to be huge, elaborate, all-encompassing events that drain the time and resources of your nonprofit staff. The biggest giving day of the year, #GivingTuesday, can suck up a lot of attention and effort but fundraisers can just as easily find themed days that match the organization’s mission.

Volunteer Time Value Pegged At $193 Billion

April 20, 2017       Mark Hrywna      

The value of a volunteer hour was estimated to be $24.14 in 2016, up 2.5 percent from $23.56 the previous year. More than 63 million Americans volunteered about 8 billion hours, which would equate to about $193 billion based on that hourly value.

Paulsen Stepping Down At EIF, Focuses On SU2C, Education

April 20, 2017       Andy Segedin      

Lisa Paulsen, president and CEO of the Entertainment Industry Foundation (EIF), has stepped down from her post after 27 years leading the Los Angeles-based organization. Paulsen will remain with the foundation, her focus shifting toward creating new fundraising and revenue-generating initiatives for foundation projects such as Stand Up To Cancer (SU2C), which she co-founded, and foundation efforts in the education arena.