Management Tips » Research

Nonprofits and academic institutions that study the nonprofit sector often generate reports and outcomes research. These reports can be used to educate the public, advance an organization’s goals, or a combination of the two. Sometimes these research projects are strictly in-house. In this case, they can be used to better understand a project they are undertaking or to adjust their marketing techniques. Research can also be used to better understand donors, or to find potential donors. For example, a nonprofit could use demographic research to find out which individuals would be more likely to eventually give a major gift. It is also used to examine the impact of the service provided by an organization.

Read more about research, and why it is important to every nonprofit organization, in the articles below.