Management Tips » Marketing

Marketing refers to how a nonprofit publicizes itself. It can be broken down into two forms: Traditional and online. Traditional marketing makes use of media resources such as newspapers, magazines, radio and television. Nonprofits can use these to insert advertisements to market their services or to pitch stories to reporters. Online marketing is something that is becoming more popular with the rise of the Internet. Social media has made it easy for marketers to instantly reach out to an audience. Blogs have also become an effective marketing tool. Professional bloggers have to have a solid knowledge of search engine optimization (SEO) to make sure their posts are seen by as wide an audience as possible. The same must be done to effectively publicize the organization’s website.

Read more about marketing and why it is important to every nonprofit organization in the articles below.

• 6 strategic questions to consider
• 5 marketing goals to follow
• 5 steps to prioritizing your marketing budget
• Make sure to establish clear objectives
• 8 elements to being market-driven
• 4 steps to integrating fundraising and marketing
• 8 brand promises to make
• Short and to the point
• Building awareness through multi-channel communication
• 4 best practices for the online world
• Integrating fundraising and marketing
• The power of partnerships
• Cause marketing and individual giving
• 4 pillars of growth of best practices
• The Form 990 as a fundraising tool
• 6 steps to strategic positioning for the next decade
• 9 ways to boost direct response ROI
• Crate And Barrel campaign ties consumers to cause
• 5 aspects of conscious consumers/donors
• Going green tied bank to community
• It can be easy being green
• 6 things the media really wants
• Telling your mission in story form
• 4 things we can all learn
• Letting people know you’re efficient
• 7 media ideas for your campaign
• A lecture series can score real cash
• Getting your board to get your message out
• 5 steps to a layered approach
• Partnerships with business are still out there
• U.S. Hispanic market larger than countries
• Push me, pull you gets revived
• Is it economics or is it marketing?
• 5 steps for advanced marketing campaigns
• Alerting the media the right way
• 10 reasons you need a formalized marketing plan
• 4 reasons why CBAs are needed
• You need your own slogan that people understand
• Creating a relationship where everyone wins
• Gaining a competitive advantage over your competition
• You can’t control what people say about you
• Google ranking is more important than credit scores
• Differentiated value of customers/donors
• Start measuring your relationships with donors
• 6 ways of optimizing your message
• 8 examples of engagement
• National summit set for nonprofit marketers
• 6 reasons a national deal can work
• Reaching across generations
• 6 benefits of democracy and marketing
• 8 simple ideas to get press coverage
• 5 major strengths of philanthropies
• Ask yourself ‘who cares’ before pitching media
• 6 requirements for multichannel marketing
• Triggering better list performance and lower costs
• Using a for-profit strategy in your nonprofit work
• Start measuring relationships with donors
• Getting corporate donors twice basis deductions
• The new corporate philanthropy model
• Cause marketing has multiple elements
• Underwriting your event
• Consumers are increasingly conscious of brands
• 6 tips for placing op-eds
• Developing effective newsletters
• Creative public relations can be very low cost
• Managerial marketing considerations
• Successfully targeting the Hispanic market
• 5 steps to a marketing mindset
• 7 tips for generating news coverage
• Internal and external public relations
• Multiple channels can make an impact
• 8 ways Easter Seals reached its donors
• Tips for engaging Hispanic donors