Management Tips » Major Gifts

Major gifts are the most significant donations that can be given to a nonprofit. What qualifies as a major gift will vary from one organization to another. For some nonprofits, a major gift might be in the range of $1,000, while others might consider it to be around $1 million. The longevity of the nonprofit has a big role to play in determining what quantifies a major gift. Organizations that have been around for a number of years will have had more time to build up a donor base, making the standards higher for a major gift. Nonprofits will often have positions in their organization dedicated to solicitation of major gifts, such as the Major Gifts Officer.

Read more about major gifts and why they are important to every nonprofit organization in the articles below.

• The art of donor stewardship
• 7 philosophies to snaring the big ones
• Deciding to whether to accept gifts of real estate
• How events can lead to really big gifts
• 5 tips for boosting major gifts
• Ideas for launching your endowment campaign
• Be in campaign mode, without actually being in a campaign
• What it’s worth to have naming rights
• 14 guidelines for successful solicitations
• 16 secrets to successful solicitations
• Getting the face-to-face visit with a donor
• 8 elements to declaring it a major gift
• Covert capital campaigns get unveiled
• 6 ideas for connecting with big donors
• 4 tips for nailing the gift
• 5 emerging key factors to solicitation
• The relationship is more than writing checks
• 6 essential keys to getting major gift donors
• The ask can be complicated
• Know the ‘rights’ before making the major gift ask
• The ethics of naming strategies
• 11 concepts for naming opportunities
• 6 elements of the big moment …“the ask”
• Be upfront during discovery calls
• Getting gifts should not be a tragedy of Shakespearian proportion
• 4 media ideas for preparing your donors
• Securing the big one takes practice