Management Tips » Direct Response
Direct response, also known as direct marketing where the nonprofit uses a form of media to contact an individual directly. That person will then use that same media to deliver instant feedback to the organization. Direct response advertising is characterized by the following elements: An offer, information that allows the individual to decide whether they want to act, a call to action, and a way for the individual to respond (a toll-free number, webpage, e-mail, etc). These campaigns are highly effective because they elicit responses that are specific and easily quantified.
Read more about direct response and why it is important to every nonprofit organization in the articles below.
- 7 tips to motivating your readers
- Choosing a font for direct mail
- 5 questions donors have for your organization
- 23 ideas for integrated fundraising
- 4 tests that make a big difference
- 4 ways to maximizing direct mail reach
- 5 elements to a successful acknowledgement program
- 10 ideas for multichannel measuring
- Donors want you to answer a few questions
- 10 ways of multichannel measuring
- 4 current mailing trends
- 4 elements of multi-channel performance
- Getting your segment messaging right
- Postage dates you need to know
- 8 key fundraising metrics
- 5 ways catalogs can be winners for nonprofits
- Be careful when issuing a catalog
- DMANF Advisory Council picks new chairman, members
- Think like your donors when writing
- Playing response channels off each other
- Insert media, those annoying cards that work
- 5 elements of a strong direct mail package
- Evangelizing for the mail
- Going after cost-effective low-hanging dollars
- 57 channels and nothin' on
- Multichannel control wins despite lack of cash
- 7 rules for making calls work
- 9 considerations for premiums
- Leading direct mail promotion trends
- The personal touch ups gifts
- In DRTV, it’s Looks 10, Dance 5
- 4 tips for avoiding metric mania
- 11 ideas for cutting through the noise
- Color or black and white
- Donor giving patterns go beyond RFM
- Imagination lacking in new direct response
- Wisdom tradition helps message
- 5 Ways United Way Refocused And You Can Too
- Converting your non-donors
- Dumping holding lapsed donors
- Do you have list exchange balance?
- There will be a test on this
- Saving by taking your direct mail in house
- Shooting for the cumulative effect of marketing
- 4 ideas for donors segmentation
- 9 things to consider about premiums
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