Management Tips » Branding

Branding is the process by which a nonprofit creates a clear, consistent message image of the organization. The branding process can be considered successful when an individual instantly thinks of the nonprofit’s mission when the person sees the nonprofit’s name or logo. Brand recognition is something for which all nonprofits strive. The higher the brand value of a group, the more successful the organization will be with its goals. Many organizations will go through rebranding processes when they believe they need to reach a new audience, or if its current brand fails to connect with the intended audience.
 
Read more about branding, and why it’s important to every nonprofit organization, in the articles below.

• 5 concepts for “imagining” your organization
• 8 ways to keep your promises
• 6 steps to starting the branding process
• You can be a winner and a loser at the same time
• 7 challenges for the rebranding of Compassion
• Re-evaluating your identity
• 5 values your brand must meet
• What potential donors believe can really hurt
• 5 ways to assign worth to your brand
• 5 drivers in re-branding the Girl Scouts
• Reshaping a recognizable name without changing it
• 10 essentials to enhancing brand power
• Your 5 intangible attributes
• 7 tips for shifting awareness to action
• 8 ways to strengthen your image
• 6 things to remember about for-profit partners
• 5 elements to a transformation
• 5 principals of a call to action
• 7 factors to strengthen philanthropic brand
• Your image can take a hit from myths
• What the line under your name says about you