Most Americans would tell you, if asked, that one of the things they hate the most is getting a call from a telemarketer. This is even more irritating if they don’t even know how they got on the call list.
For nonprofits, there actually is a method to the perceived madness. In the book “The Complete Idiot’s Guide to Giving Back” by Elizabeth Ziemba, J.D., M.P.H., the process by which individuals are added to call lists is explained. Ziemba wrote that fundraisers go through a number of different criteria to determine whom to call. She listed four of the most common reasons:
- You contacted the organization to request information;
- You have supported the organization in the past;
- You have supported a similar organization and your personal information has been traded or sold by that agency; or,
- Market research has determined that your personal, financial, and giving profile matches that of the organization’s donors, so you look like a good prospect.