Join The NonProfit Times: or Become a member

Subscribe: Print Publication or Newsletter

Stay connected.
Stay informed.

Nonprofit news delivered around the clock,
around the world.

We have to do what?

by The NonProfit Times - April 15, 2013

It could seem like a troublesome task to conduct donor research because it might not be in the budget. Large organizations usually have a full-time researcher and can afford it whereas small shops cannot. Don’t despair, however, because Ann Rosenfield, executive director of The WoodGreen Foundation, gives a simple six-tip checklist for small shops in the Winter 2013 issue of Advancing Philanthropy.

1.  Hire a researcher, even if just for a while: This will enable managers to focus on the technical aspects of fundraising while research crunches the numbers.

2. Pay for a research database service: This allows for quick look-ups of prospective donors recommended by the board, events, and potential board members.

3. Remember that information on foundations is free: This information is easily accessible online on such sites as http://foundationcenter.org.

4. If possible, use data analytics: This allows the organization to see how analytics work and keep track of these findings on a spreadsheet.

5. Identify new prospects: Having a researcher means being able to seek out new prospective clients who will give.

6. Don’t forget that the organization’s small size is actually a strength: The small size of is an asset in that it allows research to be done on a more personal level.

Newsletters

Stay informed, catch latest trends in the nonprofit space.

Subscribe to Our Free Newsletter

No obligation, unsubscribe at anytime.

Success! Check your email inbox.

Follow Us On Twitter

NPT 2015 Buyers' Guide

Newsletter Sign-up



click here to return to the previous page