What your letter looks like can sometimes be just as important as what it says, according to a panel of nonprofit consultants.
Nonprofits should be segmenting their email lists, but an estimated one-third of them don’t because they don’t know how, said Erin Viray, associate client manager at Change.org in San Francisco. Viray spoke about benefits to and techniques of email list segmenting at Salsa Labs’ FUSE 2014 conference in Annandale, Va.
Successful nonprofit managers are aware of the value of volunteers.
Greenpeace isn’t afraid to ask supporters more than once. The organization calls monthly sustaining donors after the third payment to ask if they’re interested in upgrading, and on those calls, callers are coached to ask donors three times.
In an age when nonprofits face intense scrutiny by everyone from donors to people while hoping to remain relevant, organizations rely on a variety of measurements to keep both outsiders and insiders happy.
Is your organization leveraging data for high-value donor strategies to the best of its ability? Remember, in fundraising, there are few things more important than the donor pyramid, and making sure you’re donors are making their way up it.
Labor Day marked the unofficial end of summer. For nonprofits managers, it should be a reminder that to shift into high gear your year-end fundraising campaign because you’re already behind.
The credibility of the applicant is critical in winning grants. Funders must be convinced that the applicant knows what it’s doing and can deliver what it promises. “New organizations face special challenges in this area,” said Barbara Floersch, executive director of The Grantsmanship Center in Los Angeles. “But even new organizations have a history, and many have already made a difference in the community. You’ve got to make the most of what you’ve got.”
Email is not all that different than mail — and not just because of the letter “e.” But seriously, sometimes even boring or basic is better, at least when it comes to crafting your organization’s email messages.
When it comes to grants, funders are looking for organizations that can deliver what they promise. “You’ll either gain or lose credibility in every section of the proposal,” said Barbara Floersch, executive director of The Grantsmanship Center in Los Angeles. “You’ve got to prove that your organization is a serious player.”