Most people don’t give a click about you if they don’t know your brand, according to Daniel McCallum, a Westminster, Colo.-based account manager at data analytics firm Datalogix.
The view most people have of communication is a simple one: It’s simple. You either communicate or you don’t.
Sponsorships generally mean that these something of value for all participants, the person writing the check and the nonprofit receiving it. These are business deals, and they must be viewed as such from the very beginning.
What is your nonprofit’s organizational culture? According to Nick Kachiroubas, Ph.D., of DePaul University, you should have a collaborative culture.
Performing a reference check on job applicants is usually standard procedure, but while some organizations have detailed formal procedures other act more haphazardly.
What does it take to be a good nonprofit board member?
Roughly 61 percent of nonprofit marketers are using some form of content marketing, with social media, other than blogs, being the top method in which that content is delivered to advocates and potential donors. And, nonprofit marketers are using an average of 12 content marketing tactics this year versus 11 last year.
Growing means testing new strategies and leveraging current channels more effectively. Amanda Wasson and Jarred Schremmer of agency RobbinsKersten Direct, shared some tips on getting more valuable online donors with attendees of the recent National Catholic Development Conference (NCDC) 2014 conference in Chicago.
Nonprofits using social media can find themselves dealing with the worst humanity has to offer if they do not cover themselves legally. Bad things can happen to good organizations, but legal precautions can help avoid or minimize problems.
No one doubts the importance of major gifts, and no one doubts the need for effective planning for a major gifts program.
Current Print Edition
March 3, 2015Table Of Contents
Vol 29 No. 3
In The News