Branding is more than just a logo. It is the image and impression that sits in someone’s mind when your organization’s name is mentioned.
Running a nonprofit and getting the most out of the fewest resources and maximizing fundraising often involves utilizing, even getting chummy with, technology.
The legitimate issue of protecting youth is a hot topic right now, but even if discussion on the airwaves cools off, the issue will always be of paramount importance.
Most nonprofits and for-profits believe that their service or product is so good that they will continue to prosper and draw the best talent.
Handling the problems, workplace and personal, of employees is never easy, and things just seem to get more complicated every day.
When it comes to the nonprofit sector and fundraising, one important but often overlooked aspect is the culture of philanthropy. What is that?
What does it take to have a winning team? Well, for the Yankees of the 1950s, having the Kansas City Athletics as a major-league farm club helped. Nonprofit managers probably can’t count on anything like that to make their lives easier.
So you’ve identified a potential major donor to your organization and picked up the phone. But now you hear the dreaded robot voice informing you your prospect is unavailable and to please leave a message.
Mission is the most important piece of your organization. It tells donors, funders and constituents what to expect from you in a succinct manner. But donors can have missions, too, wrote Eric Friedman in his book “Reinventing Philanthropy,” published by Potomac Books. Friedman breaks down the three elements of a donor’s mission. They are:
“Of course the community benefits from what we do.” Of course it does. Doesn’t it? If the community benefits from what an organization does, how does it do so? How much, and in what ways?
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