Whether it’s to draw new supporters or energize existing ones, organizations occasionally need to start new initiatives. That means they need to do the best they can to publicize those initiatives.
It is no secret that a board can make a big difference in the success of a nonprofit. But, sometimes there’s a problem getting the best possible people for a board.
Nothing’s perfect but Pamela Grow suggests there are a number of things you can include in thank-you letters to donors that would make it perfect.
Donors want more bang for their buck. They want $10 of results for every $1 they contribute. Fortunately, nonprofits want to achieve the same thing. Unfortunately, wanting and getting are very often quite different. Still, the quest continues.
“You won’t be able to see this at the back of the room, so let me explain it to you.”
Solicitation of major donors is not for the faint of heart. It might not even be for many of the strong of heart, or even those in between.
Individual nonprofits have not yet raised billions via social media and even online giving still only accounts for a mere fraction of the $300 billion given to charities annually. So, what are they good for, you ask? Plenty, actually.
Using first responders in a fundraising campaign can get a heartfelt response from donors, but just putting an untrained person on the phone and saying “Let ‘er rip” will have about the same effect on fundraising that sending them on an emergency without training will have on lifesaving.
The day will come when a founding or long-time executive will ride off into the sunset, the work done, the feet ready to be put up for a rest.
Leaders rely on others to fill in the blanks in their knowledge, but often leaders don’t realize what they don’t know. This can lead to a great deal of trouble.