Building up your organizations mobile list isn’t going to happen by chance or on its own. You’ve got to remember to build it into your advocacy.
Regardless of the high-mindedness of any mission, the way people work together will affect the way an organization functions, meaning the mission will feel the results.
Just as the need for funding can lead to bad decisions about accepting monetary gifts, the benefits of gifts in kind (GIK) can blind an organization to the problems that might occur from accepting anything that can fit through the door.
The need to maintain a well-respected brand is an accepted truth in the nonprofit sector, but a huge gulf exists between saying and doing. During the 2014 Cause Marketing Forum, Erica Chan, Thomas Goerner and Dominik Prinz of Interbrand said that establishing a standout brand faces strong challenges. Those challenges are:
“Telling grantmakers that your organization provides comprehensive and effective services won’t leave much of an impression. Vague, self-aggrandizing statements consume space without delivering value,” said Barbara Floersch, executive director of The Grantsmanship Center in Los Angeles, Calif.
Developing a competitive federal grant proposal is not simple. Typical corporate and foundation requests range from two to ten pages and provide a birds-eye view of the program. By contrast, federal proposals range from 25 to 100 pages or more, and require meticulous descriptions of the program’s research base, plans, and management structure.
No two insurance policies are created alike. Competing offerings might purport to cover the same risks but, as the adage goes, “the devil’s in the details” — that is, in the fine print of each contract’s declarations, insuring agreement, conditions, and exclusions.
If a board meeting is concluded without any of the members throwing chairs at one another, the night is often seen as a success. That’s one way of looking at board meetings, but many people in the nonprofit sector think that boards should aspire to more. Much of the responsibility rests with the chair, and that goes beyond riding herd around the meeting table.
Nonprofits traditionally rely heavily on volunteers. But, recent court cases involving interns and paid and unpaid positions in a variety of settings make the use of non-employee help a tricky one.
As Tom Mix and the cowpokes knew, a good brand means more than the burn on the cowhide.