What does it take to be a good nonprofit board member?
Roughly 61 percent of nonprofit marketers are using some form of content marketing, with social media, other than blogs, being the top method in which that content is delivered to advocates and potential donors. And, nonprofit marketers are using an average of 12 content marketing tactics this year versus 11 last year.
Growing means testing new strategies and leveraging current channels more effectively. Amanda Wasson and Jarred Schremmer of agency RobbinsKersten Direct, shared some tips on getting more valuable online donors with attendees of the recent National Catholic Development Conference (NCDC) 2014 conference in Chicago.
Nonprofits using social media can find themselves dealing with the worst humanity has to offer if they do not cover themselves legally. Bad things can happen to good organizations, but legal precautions can help avoid or minimize problems.
No one doubts the importance of major gifts, and no one doubts the need for effective planning for a major gifts program.
Sometimes healthcare and philanthropy run together, and other times they clash. Regardless, the two elephants will continue to take up a lot of the room in the upcoming years.
The nonprofit counseling service Caris wanted to let even more women know about the options available for unplanned pregnancy. The organization created the Hope Help Honor campaign this past summer to get the options out. Lynne Moyer, founder of Luminate Marketing in Chicago, described how Caris found success both online and off during the recent National Catholic Development Conference (NCDC) 2014 conference in Chicago.
Recognizing the important work done by volunteers is hardly a new concept. In addition to boosting their morale, it gives officers of an organization a chance to do something a little different when it comes to making a difference.
Talking about risk can be risky. People don’t like being reminded that things can go wrong, and people who offer that unwelcome reminder can find themselves taking the blame if something does go wrong.
Anyone can misstep when hiring and then managing an employee. Pressure to provide services, along with a need for transparency and accountability, can lead to mistakes that are specific to nonprofits, both during and after the hire.
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December 30, 2014Table Of Contents
Special ReportSpecial Report: Accounting Software
Vol 29 No. 1
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