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Management Tips

  • It is better to look marvelous

    By The NonProfit Times — September 9, 2014

    What your letter looks like can sometimes be just as important as what it says, according to a panel of nonprofit consultants.

  • Email list segmentation is not being done

    By The NonProfit Times — September 9, 2014

    Nonprofits should be segmenting their email lists, but an estimated one-third of them don’t because they don’t know how, said Erin Viray, associate client manager at Change.org in San Francisco. Viray spoke about benefits to and techniques of email list segmenting at Salsa Labs’ FUSE 2014 conference in Annandale, Va.

  • Members are also volunteering

    By The NonProfit Times — September 8, 2014

    Successful nonprofit managers are aware of the value of volunteers.

  • Don’t be afraid to ask again

    By The NonProfit Times — September 8, 2014

    Greenpeace isn’t afraid to ask supporters more than once. The organization calls monthly sustaining donors after the third payment to ask if they’re interested in upgrading, and on those calls, callers are coached to ask donors three times.

  • Deciding which metrics matter

    By The NonProfit Times — September 8, 2014

    In an age when nonprofits face intense scrutiny by everyone from donors to people while hoping to remain relevant, organizations rely on a variety of measurements to keep both outsiders and insiders happy.

  • 10 ideas for moving up the pyramid

    By The NonProfit Times — September 2, 2014

    Is your organization leveraging data for high-value donor strategies to the best of its ability? Remember, in fundraising, there are few things more important than the donor pyramid, and making sure you’re donors are making their way up it.

  • Timing just might be everything

    By The NonProfit Times — September 2, 2014

    Labor Day marked the unofficial end of summer. For nonprofits managers, it should be a reminder that to shift into high gear your year-end fundraising campaign because you’re already behind.

  • Establishing credibility for a new organization

    By The NonProfit Times — September 2, 2014

    The credibility of the applicant is critical in winning grants. Funders must be convinced that the applicant knows what it’s doing and can deliver what it promises. “New organizations face special challenges in this area,” said Barbara Floersch, executive director of The Grantsmanship Center in Los Angeles. “But even new organizations have a history, and many have already made a difference in the community. You’ve got to make the most of what you’ve got.”

  • “E” or not, it’s still mail

    By The NonProfit Times — August 26, 2014

    Email is not all that different than mail — and not just because of the letter “e.” But seriously, sometimes even boring or basic is better, at least when it comes to crafting your organization’s email messages.

  • Credibility rules in final proposals

    By The NonProfit Times — August 26, 2014

    When it comes to grants, funders are looking for organizations that can deliver what they promise. “You’ll either gain or lose credibility in every section of the proposal,” said Barbara Floersch, executive director of The Grantsmanship Center in Los Angeles. “You’ve got to prove that your organization is a serious player.”

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