With all of the attention-grabbing techno tools available for documents, reports and presentations, it is tempting to load a “paper” with a huge array of charts, graphs, cartoons and clever uses of bright colors.
They can help convey the message, but used injudiciously they can also detract from it.
Nonprofit managers are often very attuned to disabilities and the talents disabled people can bring to the workforce. Unfortunately, that awareness does not always translate into easy provision of accommodations for those employees.
The average email user only opens 14 percent of fundraising emails they receive. Are your emails being opened, or tossed straight into the digital trash bin, never seeing the light of day?
It might be tempting to think of mid-level donors as those between the major donors and those sending in their $10. There they are, why worry about cultivating them?
It still pays big dividends to know who’s one the other end of the line. “A terrible package or solicitation to the right person has a greater likelihood of success than a great package or solicitation to the wrong person. That’s why a hotlist is still a very valuable tool for direct marketers,” said Lynn Swain, director of the Cornell Lab of Ornithology and Scott Schultz, president of the marketing firm of Schultz and Williams.
Even if the prospect of growth is intimidating, sometimes it is necessary to expand rather than wither.
Employees of nonprofits are as vulnerable to workplace accidents as employees at for-profit businesses, and nonprofits are just as vulnerable to judgments that wind up costing money.
While relying on a “gut feeling” might be helpful in deciding to not walk down a dark alleyway or wire money to “international princes,” it seems that data driven analysis beats assumptions and anecdotes in marketing. If we always just trusted our instincts, marketers probably wouldn’t use the data-driven best practices the industry relies on.
Before seeking grants, it’s smart to assess your organization’s capacity to compete effectively and to handle the money it might bring in. If it’s not ready to compete, a proposal is a waste of time and resources. If it’s not prepared to manage the money, a grant could place the entire organization at risk.
You’re probably collecting a lot of data. What are you doing with it? If you’re ignoring that data you’re missing out on a big opportunity to strengthen your work and increase impact.
You have a job description, but on any given day, you're probably doing dozens of things outside the scope of that description. Combine that with the challenge of a fast-paced environment and the shifting priorities of funders, colleagues, and board members and it’s easy to fall short of doing your best. By being mindful of your limitations and capacity—and saying “no” when your plate is full—you can actually do more for your cause. In the sixth installment of the Raise and Engage podcast Danielle Johnson and Robin Anderson discuss the power of saying “no” at work.
In the most recent episode of Raise + Engage, Danielle is back with Brian Reich from little m media to discuss how nonprofit professionals can stay motivated and energized in their day-to-day roles. Brian shares his experience working with nonprofits and the lessons and tips he's learn from and shared with them over the years, including tips for avoiding a professional rut, creating forward momentum in your career and pushing yourself outside of your comfort zone. If you're considering making a career move or want to ensure you're on the right path, you won't want to miss this inspo-packed episode!
Episode 4: Apps and Hacks to Stay (Mostly) Sane, is all about tips, tricks and tools for sanity. Blackbaud’s own interactive product marketer, Julia Lenz, joins host Danielle Johnson to share some high tech. (and no tech.) productivity tips to help nonprofit professionals stay sane in the crazy world of philanthropy. Tune in to hear:
- Tips for how to spend the first 30 minutes of your day
- The benefits of 15 minute meetings
- Why notebooks are still relevant to a successful organization
- Ideas for better managing your inbox
- Why you should take lunch outside the box
- ...and much more!
Episode 3: Tech. Connection: Solutions, Strategy, and Staff In episode 3 of the Raise + Engage podcast, Danielle Johnson is joined by Chris Geady and William DaSilva, two IT experts in the nonprofit space, to talk technology integration for NPOs: when you need it, when you don’t, and how to do it successfully. Tune in to hear:
- When to say NO to integration
- How to set your strategic plan before even looking at technologies
- Ways to get your entire team on board
- The importance of identifying a project lead
- The RFP process - how it should and should not go
According to Danielle Johnson, straight-shooting host of the Raise + Engage podcast series, if your staff members aren’t the number one advocates for your cause on social media, you’re failing. In the most recent episode, Danielle is joined by Blackbaud’s own social media guru Madeline Turner to discuss overcoming social struggles and creating a social ambassador program at your organization. This entertaining and insightful duo dishes on the importance of making your social media presence human, making the case for a formal social program to leadership, how University of Michigan turned a one time social media campaign into a long term social program, and how Madeline's mom unknowingly became a social ambassador on #GivingTuesday.
In the premiere episode of Raise & Engage, Danielle is joined by three straight-shooting nonprofit rock-stars: Jodi Smith of Sanford Health Systems, Veronica Brown of Chicago Public Library Foundation and Ali Burke of Southlake Regional Health Centre Foundation. The group talks organizational culture, problem employees, why its important to celebrate and how to shake things up this year and build a better more authentic team that gets stuff done!
Current Print Edition
October 31, 2016
Vol 30 No. 12