An event isn’t worth much if it doesn’t raise any money, and it isn’t likely to raise money if nobody comes. That means getting the word out.
It’s the end of the year, and that means it’s time for the End of the Year Campaign.
Today’s donors are looking for much more than a warm and fuzzy feeling. They want to know how their money is being used. They want to feel like investors.
Just as a fundraiser needs a different approach for a major donor compared to one who gives $10, so the organization needs to have a different persona for different donors.
Great service is always expected by the finest hotels and restaurants, but by great nonprofits? Absolutely, according to Pamela Grow. The fundraising coach and consultant writes in the recently published “The Essential Fundraising Handbook for Small Nonprofits,” that nonprofits too should strive to provide exemplary service, i.e., stewardship, to their donors. She recommended a few ideas that can foster great service:
Hiring a grants professional (e.g., a consultant or a salaried associate) can be a balancing act. Writing grant proposals is time consuming and usually not the best use of a busy executive director’s time. But, the director is often the one with the best grasp of both the big vision and the nuts and bolts of the project.
Leaders rely on others to fill in the blanks in their knowledge, but often leaders don’t realize what they don’t know. This can lead to a great deal of trouble.
Although the concept of injury prevention seems like one of those “of course we care about it” issues, promoting safety also takes an intelligent, planned approach.
Empowerment is a great buzzword that in the right circumstances can actually mean something. Regardless of the word, the concept offers exciting ideas for workplace management.
There is good advice in the saying: “If it ain’t broke don’t fix it,” but sometimes tinkering is necessary.