Anyone who has applied for grant funding knows there isn’t one standard, universally accepted set of terms used by grant-makers. In the new book, Grantsmanship: Program Planning & Proposal Writing, Barbara Floersch, of the Grantsmanship Center in Los Angeles, Calif., urged grantseekers to focus on concepts rather than terminology. Here’s an excerpt:
Telling the story in the right way can make the difference between getting the funding and falling short. The right way involves appealing to both the heart and the head of the prospective supporter.
Fundraisers routinely check their return on investment (ROI), but they don’t always take a close enough look at just what they are tracking or hoping to learn.
It has been said that good leaders know how to wait until they see how the flock is heading and then get in front of them. That might work. But, nowadays the nonprofit sector needs leaders who can get out in front from the get-go and then really lead.
Clear communication, internal and external, is crucial for any nonprofit, but many in the sector believe that improving communications must necessarily involve a major effort or expenditure, or they question the importance of communication.
The combination of a desire to do good and a desire to generate both social and financial benefit has resulted in financing via “Social Impact Bonds.”
Sometimes lessons and models are nearby, and other times they are much farther away. In one case, a country in Africa became the focal point for an enterprise that proved to have benefits around.
Keeping a relationship with a major donor offers challenges, or opportunities for the optimists in the fundraising cohort, at many different stages.
The purpose of a grant proposal is to communicate your organization’s message in a way that instills confidence and inspires support. “When a funder is reviewing your proposal, you’ve got a private audience,” said Barbara Floersch, executive director of The Grantsmanship Center in Los Angeles, Calif. “Don’t squander that opportunity by burying your message beneath a barrage of static.”
It is a given that a nonprofit boards exists to serve a very serious function, and there are constitutions and bylaws meant to ensure that fact and make it well known.
Current Print Edition
July 1, 2015Table Of Contents
Volume 29 No. 8
In The News