Are you tired of seeing the same list of players come up when you run searches on funder databases and search engines? Do you feel like the well is dry and you’re running out of ideas?
Donors and members don’t use just one channel and prospects never see just one message. If you’re not tracking key metrics of every channel, you’re doing your organization and your message a disservice.
What makes a successful partnership in corporate philanthropy, from the company’s perspective? The most common element of a successful partnership — cited by 77 percent of firms in a recent survey — was that an organization’s mission is aligned with the company’s philanthropic focus.
Many nonprofit leaders are familiar with the concept of enterprise risk management (ERM). What they might not know is what goes into ERM.
From the “Get lemonade from lemons” school of thought comes the idea: There are no threats, only opportunities. Well, there are opportunities, and then there are threats.
Enlisting the aid of employees to boost fundraising is a tried-and-tested idea. But during an Association of Fundraising Professionals (AFP) annual conference, Bob Ramin of the Washington Animal Rescue League, Nina Fascione of Defenders of Wildlife and Martha Schumacher of Hazen Inc., emphasized the idea of partnering with program staff to raise more revenue.
The success of a nonprofit often rests on public awareness of the cause. People can’t donate to an organization or cause that they are not even aware of, and making them aware can present a huge challenge.
Prospecting is a much more sophisticated process now than just five years ago. It can also pay off when you find the correct formula.
This article on designing donation solicitations contains no truths.
Asking questions is important. But, just as important is knowing when to ask the right question, Andrew Sobel and Jerold Panas wrote in their book “Power Questions.”
Current Print Edition
October 15, 2014Table Of Contents
Vol 28 No. 12
In The News