Increasing revenue from Mid-level donors is no magic trick; making donors feel heard is the key to engagement. But where should your organization start?
“Mid-Level Magic: How to Conjure Upgrades From Your Mass Market Donors,” a session at the Bridge to Integrated Marketing and Fundraising Conference in National Harbor, Md., addressed the ways fundraisers can make donors feel heard.
Looking into a crystal ball or consulting a psychic won’t tell you who’s going to be your next major donor (probably). Neuromarketing can give you an inside look as to what is happening inside your donors’ minds and how to get the next big gift.
Modern smartphones have more processing power than the Apollo space shuttles that carried astronauts to the moon so your organization might as well take advantage of it. While it’s no secret that mobile fundraising is the new frontier, fundraisers might still struggle with tweaking their message to fit into a digital, mobile world.
You can’t do everything yourself. There’s simply not enough hours in a day for nonprofit managers to get everything done without a little delegation. Making difficult decisions and handling the delicate balance of when and when not to delegate are two difficult tasks of an organization’s leader.
Cause marketing is a partnership that can go to seed if one of the partners loses sight of the fact that the arrangement is supposed for the benefit of both.
Devising an effective case statement is a matter of having a clear idea of exactly what case is being made. If it’s a matter of making a case for the organization, that’s one thing. If it’s a case for a certain cause or initiative, that’s another matter.
The old adage goes “ask and you shall receive,” but is there ever a point where you’ve asked too much of your donors, making them feel that you only want their money and potentially alienating them from your cause?
It’s no secret that every organization hopes it will become the “next big thing,” however it can be difficult to find where to start.
No matter how good a grant proposal is, it won’t succeed unless the funder has confidence in the applicant organization. When you have a solid relationship with a foundation or corporate funder, your proposal is the starting point for discussion.
Choosing the right person to fill a leadership role in an organization is essential to the collaboration of a team and the ongoing success of an organization. But, finding the right person can be a difficult process.
During a recent session at the AICPA Not-For-Profit Industry Conference, Joan Pastor, president of JPA International Inc., gave a talk entitled “The Benefits of Considering Diversity and the Importance of Succession Planning,” addressing the importance of embracing diversity in the interviewing and onboarding process for new employees in leadership positions. Some of the points she addressed were:
You have a job description, but on any given day, you're probably doing dozens of things outside the scope of that description. Combine that with the challenge of a fast-paced environment and the shifting priorities of funders, colleagues, and board members and it’s easy to fall short of doing your best. By being mindful of your limitations and capacity—and saying “no” when your plate is full—you can actually do more for your cause. In the sixth installment of the Raise and Engage podcast Danielle Johnson and Robin Anderson discuss the power of saying “no” at work.
In the most recent episode of Raise + Engage, Danielle is back with Brian Reich from little m media to discuss how nonprofit professionals can stay motivated and energized in their day-to-day roles. Brian shares his experience working with nonprofits and the lessons and tips he's learn from and shared with them over the years, including tips for avoiding a professional rut, creating forward momentum in your career and pushing yourself outside of your comfort zone. If you're considering making a career move or want to ensure you're on the right path, you won't want to miss this inspo-packed episode!
Episode 4: Apps and Hacks to Stay (Mostly) Sane, is all about tips, tricks and tools for sanity. Blackbaud’s own interactive product marketer, Julia Lenz, joins host Danielle Johnson to share some high tech. (and no tech.) productivity tips to help nonprofit professionals stay sane in the crazy world of philanthropy. Tune in to hear:
- Tips for how to spend the first 30 minutes of your day
- The benefits of 15 minute meetings
- Why notebooks are still relevant to a successful organization
- Ideas for better managing your inbox
- Why you should take lunch outside the box
- ...and much more!
Episode 3: Tech. Connection: Solutions, Strategy, and Staff In episode 3 of the Raise + Engage podcast, Danielle Johnson is joined by Chris Geady and William DaSilva, two IT experts in the nonprofit space, to talk technology integration for NPOs: when you need it, when you don’t, and how to do it successfully. Tune in to hear:
- When to say NO to integration
- How to set your strategic plan before even looking at technologies
- Ways to get your entire team on board
- The importance of identifying a project lead
- The RFP process - how it should and should not go
According to Danielle Johnson, straight-shooting host of the Raise + Engage podcast series, if your staff members aren’t the number one advocates for your cause on social media, you’re failing. In the most recent episode, Danielle is joined by Blackbaud’s own social media guru Madeline Turner to discuss overcoming social struggles and creating a social ambassador program at your organization. This entertaining and insightful duo dishes on the importance of making your social media presence human, making the case for a formal social program to leadership, how University of Michigan turned a one time social media campaign into a long term social program, and how Madeline's mom unknowingly became a social ambassador on #GivingTuesday.
In the premiere episode of Raise & Engage, Danielle is joined by three straight-shooting nonprofit rock-stars: Jodi Smith of Sanford Health Systems, Veronica Brown of Chicago Public Library Foundation and Ali Burke of Southlake Regional Health Centre Foundation. The group talks organizational culture, problem employees, why its important to celebrate and how to shake things up this year and build a better more authentic team that gets stuff done!