Some fundraisers say it all the time: “Sustainers aren’t right for my organization.” The excuses are myriad, from privacy concerns to having tried once to push a sustainer program to a focus on short-term ROI to a mission management believes don’t suit a monthly donor program.
It’s no secret that attention spans are short. You only have a few seconds to make that connection to the donor, entice her to open your direct mail piece and send back a gift. With such a narrow margin for error, everything in the package must work double-duty to funnel the donor toward a gift, even the reply device.
Quick, what’s more valuable, $15 or $150? If you answered that question correctly, you might be ready to focus on your mid-level program. But it’s not as simple as 1+1=2. In rejuvenating a lagging mid-level program, there are lots of opportunities to make mistakes.
When a supporter or potential donor visits your charity’s website from a tablet or smart phone, it’s not the same experience as if they visited via a laptop or desktop. It’s important to take that into account when considering your nonprofit’s mobile website.
Fundraisers know it’s not all about the money, it’s about the relationship. But money’s an important part. If you’re using a direct mail piece, you have to let the copy do the talking and build the relationship.
Just as new challenges have caused nonprofit managers to utilize innovative approaches, the concept of enterprise risk management (ERM) requires a new kind of thinking for minimizing or handling risk.
Like it or not, leadership is usually a full-time gig. It carries responsibilities, even off the clock.
Strong founders and leaders can make strong organizations that last for a long time, but the departure of a strong leader can leave an organization much weaker than just the loss of one executive. A bad transition can have repercussion far beyond a rough couple of weeks.
If you’re not careful, the budget could be the most boring part of a grant proposal. You don’t want management’s eyes glazing over while reading it or they’ll never approve the budget.
People with a lot of money can be a great source of support for nonprofit causes. That does not mean, however, that they can be taken for granted, either as a never-ending fountain of cash or as people who know all there is to know about charitable giving.
Current Print Edition
April 1, 2015Table Of Contents
Vol. 29 No. 5
In The News