As more nonprofit supporters become savvy investors, there is a new attraction in donating stocks, mutual funds or other non-cash gifts to organizations or causes.
Fundraisers are finding success by tailoring their pitches to women, who often feel a more compelling connection to a mission or organization than men do, supporting causes that advance personal values and beliefs.
When it comes to winning grants, the pros are proactive. They don’t wait around for just the right competition and then dive into a frenzy to pull all the pieces together by the deadline. “To be consistently successful, you’ve got to step out of the mad-rush mentality,” said Barbara Floersch, executive director of The Grantsmanship Center, in Los Angeles, Calif. “You’ve got to think ahead and be strategic.”
It is a long, long time since employee compensation was calculated in salary alone, and with the demise of pensions, a host of retirement plans exist to baffle management and workforce equally.
In a cause marketing campaign, it is easy for individuals or entities to lose sight of what is happening. At the most basic, a for-profit business is hoping to burnish its image and make money and a nonprofit is hoping to generate revenue and heighten awareness of its existence and its mission.
Our data-obsessed society places a premium on having lots of information.
Monthly giving donors give more and stick around longer. If your organization doesn’t have a sustainer program, it might be time to start one. Consultant Erica Waasdorp has five tips for both new and established programs seeking to acquire new sustainers through direct mail in her book, “Monthly Giving: The Sleeping Giant.”
To be a top-notch proposal writer, you’ve got to be a top-notch communicator. “When looking for someone to win grants, organizations often want people with a background in promotional or technical writing,” said Barbara Floersch, executive director of The Grantsmanship Center, in Los Angeles, Calif. “But to be successful, you’ve got to be a skillful, committed communicator at every level. It’s not just about the written word.”
As nonprofits struggle to provide reasonable employee benefit plans, such as for retirement, they face the added problem of escalating costs associated with keeping records.
Cause marketing agreements, which have helped many for-profit businesses and nonprofit organizations and causes, can create more aggravation than happiness if they are not conducted intelligently.
Current Print Edition
July 1, 2015Table Of Contents
Volume 29 No. 8
In The News