What goes into a successful campaign for a community hospital? Diane Dukette, vice president, development, at Cooley Dickinson Healthcare Corporation (CDHC) in Northampton, Mass., offered up a handful of key factors during her presentation at the Association for Healthcare Philanthropy’s international conference in San Francisco.
As increasing numbers of nonprofits find that cause related marketing can help in their fundraising, many have also found that increased visibility can bring increased scrutiny. This can result in increased legal problems, which can be costly both in immediate legal costs and long-range revenue acquisition.
Creating a mid-level donor club can cultivate highly reliable donors who aren’t at the major gift level, according to Lynn Edmonds, president, and Bryan Terpstra, fundraising vice president, both of L.W. Robbins Associates, in Holliston, Mass. The duo explained that a mid-level donor club can positively impact your organization during Blackbaud’s Conference for Nonprofits, and shared these seven steps to grow a mid-level donor club:
As you consider making an ask for a major gift, first determine the “rights” of the potential donor, says Pearl F. Veenema, president and CEO of Hamilton Health Sciences Foundation in Hamilton, Ontario, Canada.
Churchill said of democracy: “It’s the worst possible system, except for everything else.”
Although many nonprofits have begun to make significant use of social media, many are still taking baby steps into the brave new world. “Going Social: Tapping into Social Media for Nonprofit Success” by online fundraising firm Convio provides basic information about social media.
It has been said that good leaders are those whose followers would lead them into hell. Unfortunately, that’s just where many leaders do take their followers.
Any nonprofit needs to know itself. What is also helpful, however, is knowing the organization’s donors. Having an understanding of who they are, what motivates them and when and how they’ll give is an integral part of fundraising.
First, there was mail, and then the telephone. Fundraisers figured out how to use both to their advantage and thought that was all they needed to know.
As the nonprofit world continues to go through subtle or not-so-subtle changes, new trends emerge, new facts come to light.
Current Print Edition
April 1, 2015Table Of Contents
Vol. 29 No. 5
In The News