Telemarketing is: A. A great idea; B. A lousy idea.; C. Both of the above.
Fundraisers who have used premiums can tell glowing stories of how they brought in reliable donors who helped enormously. Others can tell horror stories of how using premiums backfired so badly they’ll never use them again.
What’s working with online fundraising? Everything. That means using everything possible as part of an online strategy.
Understanding the needs and wishes of donors and constituents is extremely important, and staying in touch with them can be laborious but worthwhile. Conducting surveys to evaluate customer or donor satisfaction pays dividends, but speaking At the 47th AFP International Conference on Fundraising, Bridget L. Brandt of Sage Business Solutions offered several suggestions about conducting surveys.
No one knows for sure what the future holds, and this can be especially true for corporate giving. The economic meltdown caused a vast re-thinking in many corporate boardrooms.
Strong missions, determined volunteers and dedicated staffers are, without a doubt, key ingredients to a successful nonprofit. However, without gracious donors, an organization might be going nowhere fast.
Nonprofits spend days, weeks, even months strategizing the best campaign creative, offers and formats to mail past, present and future donors in an attempt to maximize list performance. Why then do we spend so little time on the merge purge strategy? After all, it’s just a process we have to go through, right? Wrong.
Nonprofits continue to explore new ways to engage prospective donors in the direct mail channel, including meaningful dollar handles, bounce backs or intriguing premiums.
The younger the person, the more likely the Internet use. Whoa! Stop the presses! We’re on to something here.
Bequests are an important funding source, as Baby Boomers age and start thinking about legacy.
Current Print Edition
December 30, 2014Table Of Contents
Special ReportSpecial Report: Accounting Software
Vol 29 No. 1
In The News