Just like any other aspect of making nonprofit operations a success, utilization of social media requires planning.
Your organization is small and there’s nothing quite newsworthy enough to warrant hosting a weekly press conference. So how do you get your nonprofit in the spotlight without a big announcement brewing?
This definitely is not your parents’ fundraising universe. Speaking during the DMA Nonprofit Federation New York Nonprofit Conference, Allison Porter of Avalon Consulting Group and Dan Doyle and Mwosi Swenson, president/CEO and vice president, respectively, of Mal Warwick Associates, discussed the benefits of online fundraising, while also taking a look at multi-channel marketing.
Fundraising is the basic, and yet often least enjoyable aspects of nonprofit operations.
Those who work in the nonprofit sector know that they are working for something good. They know it so well that sometimes they have trouble explaining it to people who just don’t get it.
If you’re looking for more exposure and publicity in the press for your nonprofit, learn how to think like the media, said Sandra Beckwith of Beckwith Communications in Fairport, N.Y.
You! Yes, you, can save the world. Every nonprofit fundraiser is looking for ways to solicit a donation in a way that secures a donation, or a bigger donation, or a continuing series of (larger) donations.
“Building a database.” It’s hardly the most exciting term to emerge in the nonprofit sector, but it is an important one.
By now, nonprofit managers and fundraisers have come to accept the fact that social media will work for nonprofits. What not all of them are sure is just how social media can help.
With all the so-called information that is cluttering our lives, nonprofits can find it helpful to cut through the noise rather than add to it.
Current Print Edition
March 3, 2015Table Of Contents
Vol 29 No. 3
In The News