As nonprofits make expanded use of social media, many are still struggling with a concept that is second nature to them in other areas of fundraising: metrics.
Not that this is any big surprise, but wealthy donors are a crucial form of support for nonprofit organizations.
Is it worth the effort? In a world in which acclaim comes to those who deserve it the least and mindless self-indulgence is the most praised attribute anyone can demonstrate, and the trend is toward more instead of less, is it worth even trying to make the world a better place?
Having an online presence is only part of the story. Getting people to use it is the key. In the journal “Associations Now” Paul Schneider, co-founder of Socious, Inc., in Gilbert, Ariz., writes that unique content is what draws and keeps them.
The question in the nonprofit sector no longer is whether to use social media as a means of telling more people about the mission and fundraising. The questions now are about using social media effectively and, most recently, measuring success using social media.
Where do you look for potential donors? According to Gail Perry of Gail Perry Asociates in Raleigh, N.C., here are some shortcuts to help you identify the right donor prospects who can take your cause to the next level.
Whistle-blowers, people who see unethical or illegal activity going on at their place of work and then try to alert the world, have always been a problem, and making sure they are not protected is as American as ineffective regulation.
Modern-day journalism programs teach students that the reader rules. No longer does the news provider dictate the terms of communication.
The fact is that new and emerging technology makes communication around the world possible, quickly. This has implications for managers, who can still be in command even if they, or their staffs, are not in the office behind the desk.
Having a brand is essential, an idea that is no means new in the nonprofit sector.