By now, nonprofit managers and fundraisers have come to accept the fact that social media will work for nonprofits. What not all of them are sure is just how social media can help.
With all the so-called information that is cluttering our lives, nonprofits can find it helpful to cut through the noise rather than add to it.
Success in getting major gifts usually comes down to … getting a major gift. That’s the short form, but success with major gifts usually requires a lot of time and effort, and success isn’t always easy to measure right away.
Many potential donors have done significant estate planning. But, Jerry Nuerge, founder and owner of Financial Independence Group, discusses strategies and how to move clients to create a family legacy. His ideas appear in the “Journal of Practical Estate Planning.”
It was the ghosts of Christmas past, present and future that converted Ebenezer Scrooge into a smiling philanthropist who couldn’t do enough for the disadvantaged.
Branding, partnerships, socially responsible consumption or business are all terms that catch people’s attention and even engender arm and fuzzy thoughts about things like “niceness.”
As nonprofits make expanded use of social media, many are still struggling with a concept that is second nature to them in other areas of fundraising: metrics.
Not that this is any big surprise, but wealthy donors are a crucial form of support for nonprofit organizations.
Is it worth the effort? In a world in which acclaim comes to those who deserve it the least and mindless self-indulgence is the most praised attribute anyone can demonstrate, and the trend is toward more instead of less, is it worth even trying to make the world a better place?
Having an online presence is only part of the story. Getting people to use it is the key. In the journal “Associations Now” Paul Schneider, co-founder of Socious, Inc., in Gilbert, Ariz., writes that unique content is what draws and keeps them.