If a foundation is affiliated with a company, conduct additional research to try and uncover as much of the following information as possible by surveying and keeping up with local newspapers, business journals, chamber of commerce events, online corporate databanks, and, in some cases, fee-based services, according to Bernie Jankowski at Jankowski Research in Frederick, Md.
The great thing about merchandise catalogs is that everything looks great in them. It’s when they are worn, hung on the wall or given as gifts that the items start to look bad.
Is a nonprofit partnership a chance for organizations to expand its mission and accomplish more, or is it nothing more than a fall into mutual recrimination and failure? Let’s face it. Partnerships have resulted in both, despite everyone’s best intentions.
One of the overlooked possibilities for board contribution to an organization is that of marketing.
Some studies show you have less than one minute to convince an online reader that your piece is worth reading, according to Roger Burks, senior writer at Portland-Ore.-based Mercy Corps.
The numbers are staggering: more than four million individual donors and more than $500 million raised online. If Barack Obama can raise that much money online, why can’t your nonprofit?
The Direct Marking Association Nonprofit Federation (DMANF) announced new members to its advisory council, who take over July 1.
Some nonprofits reserve places in giving clubs for some of their grand-slam donors. But nonprofits might want to start thinking about a mid-level donor club. These donors many not hit the ball out of the park with gift amounts, but they always try to make a hit.
Some organizations use Google Grants AdWords as a tool to drive potentially interested users to their Web site. Google Analytics is a free Web analytics program that helps organization evaluate their site. Use them together and your organization can maximize your Web site’s performance, according to Kristie Ferketich, Google Grants senior strategist.
Listen and learn. It might sound like a phrase you tell a toddler, but really it’s an effective strategy that some nonprofits fail to consider in an outreach process, according to Michael Hoffman, CEO of Chicago-based See3 Communications.
Current Print Edition
July 31, 2015Table Of Contents
Vol. 29 No. 9
In The News