Is your staff not reaching your major gift goals? Don’t fire them – not yet at least – according to Laura Fredricks, expert fundraiser and author of “The Ask: How to Ask Anyone for Any Amount for Any Purpose.” Fredricks gives five tips on how you can manage your staff better to raise the tremendous gifts your organization expects – and deserves.
Don’t think that fundraising is fundraising, no matter for which nonprofit you work. Each genre of nonprofit, from environmental to health services to the arts, will each have their subtle nuances.
Reading is Fundamental (RIF) received almost 80 percent of its private funds from corporate entities during the past three years. While having corporate funders is great, the Washington, D.C.-based organization shared how it’s leveraging those company relationships to leverage individual giving.
Nonprofits can’t afford to put the same effort into soliciting a $5 million gift as they do a $50 gift. Face-to-face solicitation might be the gold standard, but strategic online efforts are making it easier to create personal and engaging asks, according to Nancy Withbroe, director of integrated consulting services at CDR Fundraising Group, and Laura Zylstra, managing consultant, New England at Skystone Ryan.
The long green is an integral part of any banking enterprise, but as conference-goers at the recent Cause Marketing Forum in Chicago learned, green can have another meaning.
When it comes to an organization’s case statement, Marcy Heim offers the “Readability Rule,” and as with most things, it comes in three’s. Heim, CFRE, of Heim Consulting Services in Madison, Wisc., was a presenter at the recent Association of Fundraising Professionals International Conference on Fundraising in San Diego.
Fundraisers know that foundations vary widely in size, type and aims. Even with that, there are similarities that can provide useful knowledge for nonprofits.
Endowment campaigns can provide an abundant source of funding for nonprofits, especially in the long term.
Communication, branding and logo are all important to a nonprofit organization. Underlying all of those must be a clear and consistent sense of identity.
If an organization producing an electronic newsletter wants people to read all about it, it might do well to keep in mind that writing all about it for the Web can be different from writing for print.