The array of social media is here to stay. The only question is how will it change over the next few years.
In Charlie Chaplin’s classic file “Modern Times,” a factory worker who takes an unauthorized break to have a smoke is caught by the company boss, who has two-way television monitors all around the place.
Surveys, interviews and other means of gauging interest have worked well for some organizations and been unmitigated disasters for others.
Where there’s a will, there are relatives. Nonprofits that benefit from a legacy can find themselves in the uncomfortable position of competing with heirs regarding the terms of a bequest.
Just like any other aspect of making nonprofit operations a success, utilization of social media requires planning.
Your organization is small and there’s nothing quite newsworthy enough to warrant hosting a weekly press conference. So how do you get your nonprofit in the spotlight without a big announcement brewing?
This definitely is not your parents’ fundraising universe. Speaking during the DMA Nonprofit Federation New York Nonprofit Conference, Allison Porter of Avalon Consulting Group and Dan Doyle and Mwosi Swenson, president/CEO and vice president, respectively, of Mal Warwick Associates, discussed the benefits of online fundraising, while also taking a look at multi-channel marketing.
Fundraising is the basic, and yet often least enjoyable aspects of nonprofit operations.
Those who work in the nonprofit sector know that they are working for something good. They know it so well that sometimes they have trouble explaining it to people who just don’t get it.
If you’re looking for more exposure and publicity in the press for your nonprofit, learn how to think like the media, said Sandra Beckwith of Beckwith Communications in Fairport, N.Y.