Cold calling was under the microscope at a session "Mastering the Art of Discovery Calls" during the recent Association of Fundraising Professionals International Conference in Chicago, Ill. Advising fundraisers about myths in telemarketing, Eli Jordfald, senior major gifts director at the University of North Carolina-Chapel Hill, Lineberger Comprehensive Cancer Center, advocated for a donor-centered approach in making discovery calls.
Proving to be the lifeblood of nonprofits’ fiscal health, annual donors consistently provide a sense of stability. During a session called, “Strategies for Taking Annual Funds of all Sizes to the Next Level,” during the Association of Fundraising Professional (AFP) International Conference in Chicago, Aileen Meyer, director of development at Lourdes College, discussed some helpful tools that can help bolster your annual funds’ effectiveness.
Positing the thesis that traditional marketing is no longer effective in planned giving, Michael Rosen president of the Philadelphia, Pa., based ML Innovations Inc., suggested some tips that fundraisers should abide by in the new donor-centered environment, at the Association of Fundraising Professionals (AFP) International Conference in Chicago, Ill.
Finding new ways to reach out to your donors is essential in retaining and hopefully increasing any future donations.
As “sales” and “marketing” have generally gravitated towards for-profit work, during a recent session called “Sales and Marketing are not 4 Letter Words,” at the Association of Fundraising Professionals (AFP) International Conference in Chicago, Ill., Jeffrey Mendola, director of development & external affairs for the Cheektowaga, N.Y., based Mercy Flight Western New York, discussed that with a reconfiguration of these terms, nonprofits can help achieve goals efficiently.
Searching for the correct language to solicit bequest donations can sometimes be difficult but at the recent Association of Fundraising Professionals (AFP) International Conference in Chicago, Ill., session called “Language to Open Conversations About Bequests and Other Gift Plans, William D. Samers, vice president of the New York City UJA-Federation of New York, talked about some about the best strategies to use when approaching this topic.
As corporate donations account for $17.2 billion of contribution dollars in 2009, Peter H. Hanson, vice president of development for the New Jersey Performing Arts Center, offered suggestions on how to best capitalize in these opportunities during a session called “Leveraging Corporate Sponsorships: Stop Leaving Money on the Table,” during the Association of Fundraising Professional’s (AFP) International Conference in Chicago.
To ensure fiscal health for a nonprofit, fundraisers simply have to ask, as in making the “ask.” Jill A. Pranger of Pranger Philanthropic in Rochester, N.Y., discussed how to revamp your annual giving program during a session called “Annual Giving: Changing Lives Through Loyal Donors,” during the Association of Fundraising Professionals (AFP) International Conference in Chicago, Ill.
Because nonprofit leaders must disburse money wisely, they must have some awareness of where the dough is going. In addition to everything else, they must consider bang for the buck. And in this endeavor, as in many, there are lies, damned lies and statistics.
In its never-ending quest to drive nonprofit managers to distraction, the federal government, especially the Internal Revenue Service (IRS) keeps updating its regulations of charitable operations.