Persuading people to part with their money has been tried in a huge variety of ways throughout the history of mankind, legal and illegal, successful and unsuccessful.
The recession has put many development professionals on edge, feeling helpless to change their current fundraising environment.
As anyone who has applied for or received grant funding can attest, there is no one magic formula to securing financial support, but there are certain methods that have proven to be successful.
Direct mail or email? Direct response television or YouTube? Twitter or Facebook? The number of fundraising channels is growing, but it’s still all about communication, according to Geoff Peters, president and CEO of CDR Fundraising Group in Bowie, Md.
Buying is buying, and selling is selling, except when they aren’t.
The saying goes that a smooth-talker is one who can tell you where to go in such a way that you look forward to the trip.
Almost anyone who has opened a print magazine has had an insert, a small paper or soft cardboard advertisement for another product, usually another magazine, fall out, landing on the lap or floor and then requiring the internal discussion: Do I put it back or just toss it?
The huge growth in social media websites such as Facebook, MySpace, Friendster, and LinkedIn has been nothing short of a phenomenon. The profiles on these sites often include demographic information, but even more valuable—participants’ interests and passions.
If conversation is a core business competency, then good conversation is important in any organization.
Many senior executives at for-profit companies regard lengthy policies and governance manuals as much a part of the job as meetings. But when it comes to nonprofit boards of directors, on which many executives sit, the structure is often much less formal and might not be written at all.