The mission-driven attitude that is so necessary to nonprofits can manifest itself in many ways. For arts and cultural organizations, that attitude can often result in a mindset that overlooks or even denigrates the very people who are supposed to benefit – the customers.
Does a hacker’s breach go past your grasp? Database security is a critical issue that will not go away. If anything, it will become more of a factor in the upcoming years.
Although numerous other vehicles can pass personal wealth to a nonprofit, basic bequests will likely account for the major share of gifts.
Rather than placing a “donate now” button on your Web site and hope potential donors take the hint, fundraisers have increasingly turned to online social networking to drive the process.
The Internet has provided nonprofits with ways to enhance their fundraising efforts.
It’s all about the second gift. That’s the message that was conveyed by Steve Froehlich, director of development analytics for the American Society for the Prevention of Cruelty to Animals (ASPCA) at the 2008 Annual Washington Nonprofit Conference, sponsored by the Direct Marketing Association.
Nonprofits with retail operations must be prepared to deal with such headaches as product recalls.
The current economic situation nationwide, combined with higher costs and tighter regulations relating to postal fundraising, will make online marketing even more important in upcoming years.
Nonprofit and for-profit mailers alike face the dilemma of rising mailing costs at the same time that they know direct mail is still a sure-fire revenue raiser.
In trying to help teachers do their jobs better, the for-profit corporation Crate And Barrel learned a valuable lesson: Doing Good is Good for Business.
Current Print Edition
July 1, 2015Table Of Contents
Volume 29 No. 8
In The News