Direct mail or email? Direct response television or YouTube? Twitter or Facebook? The number of fundraising channels is growing, but it’s still all about communication, according to Geoff Peters, president and CEO of CDR Fundraising Group in Bowie, Md.
Buying is buying, and selling is selling, except when they aren’t.
The saying goes that a smooth-talker is one who can tell you where to go in such a way that you look forward to the trip.
Almost anyone who has opened a print magazine has had an insert, a small paper or soft cardboard advertisement for another product, usually another magazine, fall out, landing on the lap or floor and then requiring the internal discussion: Do I put it back or just toss it?
The huge growth in social media websites such as Facebook, MySpace, Friendster, and LinkedIn has been nothing short of a phenomenon. The profiles on these sites often include demographic information, but even more valuable—participants’ interests and passions.
If conversation is a core business competency, then good conversation is important in any organization.
Many senior executives at for-profit companies regard lengthy policies and governance manuals as much a part of the job as meetings. But when it comes to nonprofit boards of directors, on which many executives sit, the structure is often much less formal and might not be written at all.
Where is the money going? In their book “Entrepreneurship in the Social Sector,” Jane Wei-Skillern, James. E. Austin, Herman Leonard and Howard Stevenson of the Harvard Business School have identified trends about where philanthropic dollars are going.
Communication, branding and logo are all important to a nonprofit organization, but underlying all of those must be a clear and consistent sense of identity.
The consequences of employee fraud at a nonprofit are so many and so potentially devastating that organizations must be prepared to act quickly and decisively when employee fraud is suspected.