Any fundraising can be full of difficulties, but endowment fundraising brings its own set of challenges.
Every major charity or school with a physical plant where people can see big letters has a naming rights opportunity. The concept is here to stay.
This plaintive question can occur anywhere, and it often pops up among nonprofit fundraisers when they hear about a technique that a colleague claims has been successful.
Even in a tough economic environment, the holiday season is still a time for giving back. According to PayPal’s 2008 Holiday Survey conducted by Ipsos, nearly three quarters (73 percent) of online shoppers intend to give to charity this season, compared to 60 percent in 2007.
Donors engage with your organization for a reason. They believe in what you do and probably have been touched personally by an experience related to your mission. At the same time, your donors are being woo-ed by other compelling causes.
Online philanthropy seems to be the dark, dangerous alley that nonprofits are scared to walk down. There are plenty of unknown factors? What should your organization do? What will it bring to the table? And even worse – what if, after all that work, it doesn’t pan out? Sue Woodward, of Woodward Associates in Potomac, Md., reminded nonprofit executives during a recent conference that the rules of successful philanthropy still apply — even online.
The news media can help get the word out about your organization – if you know how to reach them. Press releases can inform journalists and editors about your organization and hook them for a story.
You’re getting warmer.
How much does it cost to bring a new donor on board? Actually, that simple answer does not lend itself to a simple answer.
Current Print Edition
April 1, 2015Table Of Contents
Vol. 29 No. 5
In The News