The Internet has been an enormous help to nonprofits, including in the area of fundraising. Donors have responded positively to being able to make payments online with their credit cards.
You can be the captain of a smooth landing, just like U.S. Air pilot Chesley “Sully” Sullenberger. Granted, you won’t be dumping your donors in a river but you will be getting them to the safety of your Web site.
The economic forecast looks dreary — bleak employment, cloudy bailouts and a fluctuating stock market. The idealists and survivalists of fundraising might be hurting themselves, according to Timothy Winkler, CEO of Winkler Consulting Group in Charleston, S.C. at Blackbaud’s 2008 Conference for Nonprofits. “Both extremes are bad. You have to start to balance,” said Winkler, who gave these reasons why realists will outshine the rest:
There are more ways to communicate with people than we’d dared to imagine even just 10 years ago. While one generation might think email is cold and impersonal, another generation might believe it’s slow and outdated compared to text-messaging.
How about that case statement? Most nonprofit managers can talk about a case statement, but how much do people really know about one?
Sometimes, it’s just the questions.
In the ivy-covered world of fundraising, what matters?
As people in general become more aware of the possible consequences of their actions, across a broad spectrum of activity, they often stop and think about what they are doing.
With all the bad publicity that telemarketing receives, especially at times like, say, presidential elections, the question is, Why do nonprofits keep doing it?
Mark Twain called golf “A long walk, spoiled.” Nonprofits holding golf tournaments can find that walk spoiled badly if they are not prepared by having an idea of their costs up front. An event that costs more than it harvests is not a fundraiser.
Current Print Edition
March 13, 2015Table Of Contents
Vol. 29 No. 3
In The News