The online U.S. Hispanic market is growing twice as fast as the general U.S. market and the segment is highly active on social media sites such as Facebook and MySpace.
Just as there is a new Baby Boomer reaching 60 years of age every hour or so, it seems as though there is a new fact coming to light about Boomers every day.
In the good old days of marketing, prospects would need to accept the product you pushed and provided to them. Now, it’s all about the pull.
Most seasoned grant seekers have come to understand a basic approach of most funders: Do it right or not at all.
Men have been trying to understand women for decades — with no luck. But there are many reasons why fundraisers should try to understand the philanthropic woman, according to Neesha Rahim, consultant with The Osborne Group in White Plains, N.Y.
Monthly giving programs set up nonprofits to receive predictable revenue streams in unpredictable times. Nonprofits that have monthly sustainer programs are faring better in this economic downturn, according to Emily Farrell, director of donor programs at Defenders of Wildlife, and Lois Ephraim, vice president, creative director at Russ Reid.
Law enforcement officials have the adage, “If you want to catch a criminal, you have to think like a criminal.”
Musician John Lennon once said, “A dream you dream alone is only a dream. A dream you dream together is reality.”
Do you have a great idea for your organization, but don’t know who to tell? Join the group. Creative ideas sometimes have no outlet in organizations, explained Joel Zimmerman, director of consulting services at CDR Fundraising Group in Bowie, Md.
There were dark days of email communications before the dawn of thoughtful segmentation, according to Paul Phillips, online fundraising manager at PETA Foundation in Norfolk, Va.