The fundraising power of “Thank You” is becoming more apparent to nonprofit organizations over time.
Teachers love model students. Now, nonprofits can love model donors.
Learn, baby, learn.
In today’s competitive fundraising world, just communicating an organization’s mission is very often not enough.
The news media can help get the word out about your organization – if you know how to reach them. Press releases can inform journalists and editors about your organization and hook them for a story. But you should know what kind of news makes it to print before sending out a press release, according to Janet Rice McCoy, assistant professor at Morehead State University, and Jeanette Drake, associate professor at Kent State University, at Blackbaud’s 2008 Conference for NonProfits. So what are journalists looking for?
There are times to be sorry — like that time you were impersonating your mother-in-law while she was standing right behind you. Or when you forgot your significant other’s birthday — again. Those situations call for apologies.
When you pack for a trip, you might fall into one of two categories. Are you the person who needs multiple bags for a weekend trip and argues that you need winter wear for a tropic location, just in case? Or, are you the person who always forgets the essentials — like a toothbrush or socks?
No matter what you’ve heard, direct mail and online are not moral enemies. Street fights haven’t broken out about whether a non-machinable flat can trounce a green “donate now” button — yet.
The conventional wisdom that people donate to people is still a fundraising cornerstone. And the same adage works between nonprofits and funders, according to Cynthia L. Bailie, The Foundation Center director of Cleveland office and special online initatives, and Michael J. Parry, president of Community Health Partners Regional Foundation in Lorain, Ohio.
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December 30, 2014Table Of Contents
Special ReportSpecial Report: Accounting Software
Vol 29 No. 1
In The News