You can go online, or you can practice stewardship. That is the attitude of many fundraisers. But, the new normal is to reject that either/or scenario.
With online fundraising, content is important. Don’t forget the content.
Two roads diverged in the woods, online and offline, and I took one instead of the other.
Nonprofits can learn a lot about themselves by going through what their clients or donors experience, going on the Website, or dealing anonymously with an employee or volunteer.
Even though generational differences can force nonprofits to utilize a variety of platforms for marketing, there is no reason for online and offline marketers to go their separate ways.
Anyone who wants to see bureaucracy in action (if that isn’t an oxymoron) can just look at the dealings between nonprofit organizations and the federal government.
Having models or advice is fine, but it’s putting them into practice that makes all the difference.
Trying to get a good look at fundraising can be like looking at work by Whistler, Picasso and a sidewalk artist all combined in one painting.
When looking for potential donors, nonprofit fundraisers often neglect to look close to home, at those who have benefited from what the nonprofit has to offer.
Groucho Marx said, “Marriage is a wonderful institution, but who wants to live in an institution?”
Current Print Edition
July 1, 2015Table Of Contents
Volume 29 No. 8
In The News