While we’re all doing our patriotic duty by going without so that bankers can get their bonuses, nonprofit managers find themselves having to do more with less, not just fundraising but doing so by the most efficient means possible.
We all know what we mean by the “wealthy philanthropist.” That’s a white man in his mid-50s or older, married, owns his own business.
Modeling for a grouping of four to five variables in donor behavior modeling might identify people likely to be prospects for a middle donor program. “Nonprofits need the right data sets to measure a different sense of wealth,” said Caroline Oblack, director of client service for WealthEngine in Bethesda, Md. “They probably have more in their database than they think and they need to get a clear snapshot of the prospect.” Here are some ideas for getting that picture:
As fundraising becomes more innovative, and donors want more bang for their buck, travel auctions and similar types of packages are becoming popular with prospects as well as beneficial to nonprofits.
As with a healthy environment, a stable and just society and good latte, everyone can agree on the need but many people diverge on just what constitutes the best of each as well as how to secure it.
With the tough economy, endowment plans can seem impractical or unnecessary. Speaking during the recent Association of Fundraising Professionals’ annual conference, however, Harold A. Melser of the Lutheran Hour Ministries, said that endowment funds could be a stable, secure funding source.
Where there’s a will, there’s a relative. There’s also a chance that a nonprofit can be mentioned in a bequest, but very often people need encouragement, or even information, before making a charitable bequest in the will.
“Give me a double half-caf mocha low-fat latte steamed soy with two shots of low-fat vanilla, extra foam … oh, and room for sugar. Extra hot, in a double cup.”
Let us count the ways, the ways by which an organization can optimize its list, that is.
The American Marketing Association Foundation (AMAF) is bringing together some of the brightest and most experienced marketing minds in the nonprofit sector on October 10 in Chicago for the Senior Nonprofit Markets’ Summit.
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