Fundraisers have more communications channels than ever – direct mail, your homepage, direct response television, Facebook. The options can make your head spin. But you have to ask yourself, how do you make your messages count?
Despite the country’s economic woes, many for-profit companies in the United States want to contribute to charitable causes. They just might have to find innovative ways of doing so.
If the U.S. Hispanic market were its own country, its purchasing power would make it the 13th largest economy in the world. With $1.2 trillion in purchasing power projected by 2012, the U.S. Hispanic market is larger than the economies of Mexico, Australia and the Netherlands – just to put the numbers in perspective.
Competition in fundraising is keen nowadays, as nonprofits seek to tap into the tightening funding that is available.
The online U.S. Hispanic market is growing twice as fast as the general U.S. market and the segment is highly active on social media sites such as Facebook and MySpace.
Just as there is a new Baby Boomer reaching 60 years of age every hour or so, it seems as though there is a new fact coming to light about Boomers every day.
In the good old days of marketing, prospects would need to accept the product you pushed and provided to them. Now, it’s all about the pull.
Most seasoned grant seekers have come to understand a basic approach of most funders: Do it right or not at all.
Men have been trying to understand women for decades — with no luck. But there are many reasons why fundraisers should try to understand the philanthropic woman, according to Neesha Rahim, consultant with The Osborne Group in White Plains, N.Y.
Monthly giving programs set up nonprofits to receive predictable revenue streams in unpredictable times. Nonprofits that have monthly sustainer programs are faring better in this economic downturn, according to Emily Farrell, director of donor programs at Defenders of Wildlife, and Lois Ephraim, vice president, creative director at Russ Reid.
Current Print Edition
October 15, 2014Table Of Contents
Vol 28 No. 12
In The News