The Chicago-based Alzheimer’s Association wanted to go beyond information for those people dealing with the disease — it wanted to spurn action.
A loyal direct mail donor might be passionate about your organization, but direct mail is all they know. Push the envelope with direct mail donors by getting them to climb the donor pyramid.
Persuading people to part with their money has been tried in a huge variety of ways throughout the history of mankind, legal and illegal, successful and unsuccessful.
The recession has put many development professionals on edge, feeling helpless to change their current fundraising environment.
As anyone who has applied for or received grant funding can attest, there is no one magic formula to securing financial support, but there are certain methods that have proven to be successful.
Direct mail or email? Direct response television or YouTube? Twitter or Facebook? The number of fundraising channels is growing, but it’s still all about communication, according to Geoff Peters, president and CEO of CDR Fundraising Group in Bowie, Md.
Buying is buying, and selling is selling, except when they aren’t.
The saying goes that a smooth-talker is one who can tell you where to go in such a way that you look forward to the trip.
Almost anyone who has opened a print magazine has had an insert, a small paper or soft cardboard advertisement for another product, usually another magazine, fall out, landing on the lap or floor and then requiring the internal discussion: Do I put it back or just toss it?
The huge growth in social media websites such as Facebook, MySpace, Friendster, and LinkedIn has been nothing short of a phenomenon. The profiles on these sites often include demographic information, but even more valuable—participants’ interests and passions.