You can’t just decide to run a capital campaign and start fundraising tomorrow. Well, you could. But, it will probably fail.
Having an Internet presence is one thing. Having an Internet strategy is something more. At the a Direct Marketing Association New York Nonprofit Conference, Laura Durington of Catholic Relief Services and Anthony Jones of Ducks Unlimited emphasized the importance of having an Internet strategy, and they offered five points toward getting that done.
Some nonprofit fundraisers have found that catalog sales can be a very effective vehicle for fundraising. Others have found that catalogs just add to potential donors’ recycling piles.
Although there is general agreement in the nonprofit sector about the importance of major gifts, there is not always agreement about just what constitutes a major gift.
As ways to utilize the Internet expand, we have come to see that the term “community” has taken on a very fluid set of meanings.
Internet advertising can be tricky — clicks, impressions, eyeballs. How about actual people? The newest addition to online advertising is cost-per-lead advertising, which only charges for actual leads.
Oak Hill, also known as the Connecticut Institute for the Blind, serves children and adults with various disabilities at more than 50 program sites across the state. But the 115-year-old organization had an identity crisis, according to Trish Hesslein, director of community relations at Oak Hill in Connecticut.
Planned giving is about ordinary people making extraordinary gifts, according to Kristi Edwards, Arizona Community Foundation affiliate advancement officer and Yavapai County Community Foundation director.
If a foundation is affiliated with a company, conduct additional research to try and uncover as much of the following information as possible by surveying and keeping up with local newspapers, business journals, chamber of commerce events, online corporate databanks, and, in some cases, fee-based services, according to Bernie Jankowski at Jankowski Research in Frederick, Md.
The great thing about merchandise catalogs is that everything looks great in them. It’s when they are worn, hung on the wall or given as gifts that the items start to look bad.