How do you get the most out of the available data? During the recent 2015 Bridge to Integrated Marketing Conference, Dave Acup of the Environmental Defense Fund, Jim Emlet of Integral and Rob Reger of Epsilon offered 30 ideas to better leverage data for improved results.
Once the ink on the grant award dries, a swarm of start-up tasks sends staff off and running — sometimes, unfortunately, in the wrong direction. “Too often organizations look around after six months and find that program implementation is off track,” said Barbara Floersch, executive director of The Grantsmanship Center, in Los Angeles, Calif. “If you want to stay on track, don’t start running. Get organized.”
The best way to deal with problems is to prevent them from happening in the first place. In the nonprofit sector, problems can come from many places, and one especially bad place is the one where a donor has a negative experience dealing with an organization. If a complaint or even confrontation is handled badly, damage to an organization can be irreparable, in both dollars and reputation.
Injury prevention seems like one of those “of course we care about it” issues. Promoting safety also takes an intelligent, planned approach.
Decisions, decisions. Sometimes life would be so much easier if someone else made the decisions. Like it or not, nonprofit managers have to make decisions, often. Sometimes they work just great, and other times, well …
Keeping the Internal Revenue Service (IRS) happy is no easy chore, one that is sometimes made more difficult by terminology that IRS examiners understand but that a normal human can’t comprehend.
Special event auctions can be big for fundraising, but somebody thinks they can be much, much bigger.
Members of the Greatest Generation, and maybe even Baby Boomers, are willing to show a little patience, understanding that some things take time.
Because funders are looking for concrete evidence of results, hard data — quantitative information that can be tallied or measured — rules in the world of grants. “Sure, we want to be able to prove that our work is producing measurable, positive change,” said Barbara Floersch, executive director of The Grantsmanship Center, in Los Angeles, Calif.
It isn’t nearly enough to have an online presence any more. Now, there’s Search Engine Optimization (SEO), meaning a page or site has to pop up in a lot of ways, with a minimum of hassle.
Current Print Edition
November 1, 2015Table Of Contents
Vol. 29, No. 13
In The News