1-800-SAVE-BAY. Easy to remember, but some people wanted the Chesapeake Bay Foundation to print it in their direct mail materials as 1-800-729-3229. No problem, said Direct Marketing Manager Danielle Green, except the number was misprinted by one digit. Even worse, the wrong number directed donors to an – ahem — “adult conversations” line.
Social media has changed the game when it comes to communicating about your organization. Not only can supporters talk about your nonprofit on their own, but your employees also have free reign to these social networks.
Cause marketing arrangements between nonprofits and for-profits have a history of providing benefits to both parties, but they also have a history of problems when there is a lack of clarity about each entity’s responsibilities and expectations.
The volunteer committee model is broken, said Peggy Hoffman and Elizabeth Weaver Engel during the recent Bridge to Integrated Marketing and Fundraising Conference in Oxon Hill, Md.
Nonprofit managers are well aware of the need to minimize risk, but often they do not know how to do that.
Nonprofit organizations have had to innovative and flexible in tough economic times, and that is no less true in the area of compensation, especially for the top positions. Even in the executive offices, doing more with less has been a recurring theme.
Sometimes a grant award will be smaller than the amount you requested. “It’s not unusual to receive the award notice without an explanation for the reduced amount or a request for a revised budget,” said Barbara Floersch, executive director of The Grantsmanship Center in Los Angeles.
Social media is not just for selfies and pictures of food. While many organizations report little success fundraising on social media, some platforms can help you research prospects and build relationships.
How can you empower your staff to be the voice for your nonprofit through social media? Danielle Brigida, senior manager of social strategy and integration for National Wildlife Federation in Reston, Va., and Farra Trompeter, vice president at Big Duck, a Brooklyn, N.Y.-based communications consulting firm, served up a number of tips on how do that during a session at the ninth annual Bridge to Integrated Marketing & Fundraising Conference this summer at the Gaylord National Conference Center in National Harbor, Md.
Nonprofit leaders like to recognize the contributions of founders or executives who have enjoyed a long and happy relationship with the organization. Very often this is done with an exit agreement, a way to reward someone who has played a significant part in the groups’ success.