Management Tips

8 Lessons From The Heart

March 7, 2017       THE NONPROFIT TIMES      

Although cause marketing partnerships have worked well for many nonprofits and for-profit companies, anyone entering into such a relationship can encounter rough spots, and there are always lessons to be learned. Speaking during the Bridge to Integrated Marketing Conference at National Harbor, Md., Mary McGowan, chief executive officer of WomenHeart: The National Coalition for Women with Heart Disease, shared the lessons her organization learned from a cause marketing arrangement with the clothing retailer Burlington. It was a relationship that worked well for the nonprofit, the company and customers, including women at risk of heart disease.

4 Fundraising Principles When Investigating

March 7, 2017       THE NONPROFIT TIMES      

Those who toil in the field of the philanthropic sector are aware of the need for fundraising, a task that different individuals undertake with varying levels of enthusiasm.

The Pyramid: The Shape of Things to Come

March 7, 2017       THE NONPROFIT TIMES      

The fundraising emphasis is on major donors in almost all nonprofits They are the crème de la crème, the top of the Donor Pyramid, and they are treated accordingly. In any given year, their gifts can have a considerable impact on an organization’s mission. However, what about major gifts next year? Most likely, they will come from different individuals.

4 Challenges, Rewards of Identity-Based Philanthropy

February 28, 2017       THE NONPROFIT TIMES      

No one can say where your next best donors will come from, so why would you not prepare for all contingencies and opportunities?

The challenges of donor-controlled gifts

February 28, 2017       THE NONPROFIT TIMES      

The nonprofit sector abounds with stories of people who want to terminate or significantly change the requirements of a donor-advised funding plan. Very often disputes, such as children of the original donors charging that the recipient has diverged from the parents’ wishes, are acrimonious and, worse for the sector, high profile.

Finding donors via illumination

February 28, 2017       THE NONPROFIT TIMES      

Trying to understand the way your donors think to improve customer experience can seem an impossible code to crack, but journey mapping can be the cipher.

6 Strategies for Macro Scale

February 27, 2017       THE NONPROFIT TIMES      

The potential for a breach in cybersecurity is great enough that organizations need to employ a host of methods to protect their systems from invasion.

Lack Of Leadership Damages Nonprofits

February 27, 2017       THE NONPROFIT TIMES      

Being the leader can allow more room for making mistakes. But, too many mistakes, that are too big, made too often can prove to be disastrous to the individual leader or the organization or both.

The Impending Birth of a Bouncing Baby Lawsuit

February 27, 2017       THE NONPROFIT TIMES      

Life can very often intrude into the workplace in ways both expected and unexpected.

8 Ideas Regarding Native American Giving

February 22, 2017       THE NONPROFIT TIMES      

Although many people (and not just in the USA) regard Native Americans as one category of donors, there are significant differences in tribal cultures. The American Indian population is one that can be a significant population for the nonprofit sector, a genuine basis of support.