Nonprofits want to acquire new donors, but as Jennifer Vanderveld of the Marine Corps Heritage Foundation, Betsy Wason of the Physicians Committee for Responsible Medicine and Lisa Maska of Lautman Maska Neill & Company said during the DMA 2014 Washington Nonprofit Conference, the goal is to acquire new donors who will stay with the organization and upgrade over time, and to acquire them at the lowest possible investment.
A face to go with the name: Nonprofit fundraisers know by now that success depends greatly on connecting to donors, avoiding being seen as a robotic entity that exists only to ask for money.
Ever walk into a room and forget why you went in there? It helps to write things down, sometimes even the simple things.
Managing, like success, can change people. This can be good or bad, depending on many things.
As nonprofits try to be more sophisticated in their fulfillment of mission, they can overlook the basics of what got them to the dance. Speaking during the Association of Fundraising Professionals (AFP) International Conference on Fundraising,
Networking can work in two ways: a group or individual form a network to stay connected or share ideas; other networks come together for the express purpose of effecting some kind of change.
“Big data” may be among the latest buzzwords but that doesn’t mean that it’s off limits to small nonprofits.
Multichannel donors have higher retention, tend to make larger and more gifts, and have a higher lifetime value. So what is your nonprofit waiting for?
More than half of all Internet content is video. Some 4 billion hours of video are viewed on YouTube every month and more than 350 million videos are annually shared on Twitter.
Taking the money and running can be great short-term policy, but nonprofit managers know that long-term strategy is essential for long-term success.