Great service is always expected by the finest hotels and restaurants, but by great nonprofits? Absolutely, according to Pamela Grow. The fundraising coach and consultant writes in the recently published “The Essential Fundraising Handbook for Small Nonprofits,” that nonprofits too should strive to provide exemplary service, i.e., stewardship, to their donors. She recommended a few ideas that can foster great service:
Using first responders in a fundraising campaign can get a heartfelt response from donors, but just putting an untrained person on the phone and saying “Let ‘er rip” will have about the same effect on fundraising that sending them on an emergency without training will have on lifesaving.
Once the ink on the grant award dries, a swarm of start-up tasks sends staff off and running–sometimes, unfortunately, in the wrong direction. “Too often organizations look around after six months and find that program implementation is off track,” said Barbara Floersch, executive director of The Grantsmanship Center, in Los Angeles, Calif. “If you want to stay on track, don’t start running. Get organized.”
Growing pressures to compete in the marketplace have cropped up a new wave of risks that nonprofits now face.
Nonprofits have to acquire data if they are going to use it, and that means storing that data. In this age of hacking, cyber-theft and all the rest, it is important for organizations to protect themselves from attacks on that date.
From serving clients to raising funds to managing staff, running a nonprofit can be difficult even before factoring in ethics and conflict-of-interest issues.
Managers at nonprofits across the U.S. collect and store — in filing cabinets, networked servers and in rented “cloud” space — vast amounts of personal information.
Like many worthwhile lessons, financial information can have a value in inverse proportion to listeners’ interest in it. Regardless of interest, however, financial information is important, and it is important for nonprofit staffers at all levels to have some idea of the organization’s financial situation.
The generation gap will never be closed. For nonprofit executives and fundraisers, that is not necessarily a bad thing.
Social media be used to stop, or at least alleviate, the calamitous consequences. It’s all in knowing how to go about it.
Current Print Edition
November 1, 2015Table Of Contents
Vol. 29, No. 13
In The News