Staffing and organizational clarity are critical building blocks to the success of any fundraising program.
During the Association for Healthcare Philanthropy’s (AHP) annual International Conference in Atlanta, Ga., Jim DeLauro of San Diego, Calif.-based DeLauro & Associates Consulting, presented a number of ways that nonprofits can ensure clarity among staff and within their organizations:
- Fundraising job descriptions and an organization chart exist and are updated regularly.
- Performance evaluations are completed annually for all fundraising staff and are tied to goals specified in the annual business plan.
- Incentives or merit increases are tied to goals specified in the annual business plan and structured to encourage cooperative behavior
- Performance evaluations and merit increases also are linked to achievement of personal skill development and training objectives.
- There are at least as many direct fundraising positions in the development office as there are non-fundraising positions The chief development officer is the lead fundraiser and is personally involved in the solicitation of the largest major and planned gifts
- Regular development staff meetings are held and there is good ongoing communication of priorities.
- A master production calendar is maintained in the development office to organize and communicate work schedules for events, mailings, meetings, etc.