Building up your organizations mobile list isn’t going to happen by chance or on its own. You’ve got to remember to build it into your advocacy.
During the session, “Getting Started with Mobile: Tools, testing and tips for building text message campaigns from the ground up,” at the Nonprofit Technology Conference (NTC) earlier this year in Washington, D.C., Meredith Begin of Food & Water Watch, Jason Wilson of Share Our Strength and Sam McKelvie of Mobile Commons shared stories of how organizations can build their nascent mobile lists.
Your advocates want to hear from your nonprofit and texting is the quickest way to get them to take urgent action. Wherever you collect phone numbers, simply include a note that message and data rates may apply, how to stop receiving messages, and about how many messages they might receive.
Engage your existing fans. If they join the email list, welcome them and ask them to join the mobile list, include mobile on thank you pages after donations, on social media with calls to actions, and on all printed materials. If you have a database of useful information to share, such as facts, statistics, locations or trivia, you can have people text to find it.