7 effective tactics for engaging faith groups

When it comes to reaching out to different types of donors, one marketing strategy doesn’t fit all. This is especially true with religious groups.

There are countless religious groups across the country. It’s easy enough to reach out to donors; it’s a little harder to convince them your cause is worthy.

In “Nonprofit Management 101,” Jennie Winton and Zach Hochstadt, two partners at Mission Minded, identified seven tactics you can follow to get religious groups to appeal on your behalf:

• Tactic 1: Identify local religious organizations;
• Tactic 2: Create a brochure that explains the benefits of supporting your nonprofit;
• Tactic 3: Mail an introductory letter and brochure about the nonprofit to each group;
• Tactic 4: Schedule and make follow-up phone calls;
• Tactic 5: Create introductory packets for organizations that agree to raise money for the nonprofit;
• Tactic 6: Create fundraising templates for religious institutions that agree to appeal for money on your behalf; and,
• Tactic 7: Follow up with all partners monthly.