Management Tips

Know Women’s Philanthropic Preferences

May 16, 2017       THE NONPROFIT TIMES      

Young women donors today are holding their own when it comes to charitable giving, contrary to those who say that younger generations — Millennials and Gen Xers — are less generous than their predecessors.

The Value of Donor Loyalty

May 16, 2017       THE NONPROFIT TIMES      

The effect of increasing donor loyalty by 10 percent today would be to enhance the lifetime value of the fundraising database by up to 200 percent, according to Dr. Adrian Sargeant and Elaine Jay (Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value, Jossey-Bass, 2004). So, what is your organization doing to foster donor retention?

6 Ways Of Tracking Web Performance

May 15, 2017       THE NONPROFIT TIMES      

Having a quality website that is consistently attracting traffic is no longer the nice-to-have that it might have been years ago. It has become a necessity. With that in mind, assessing website performance and tracking progress are important tasks for an organization to undertake, but starting such a project can be overwhelming.

You’re an Applicant, Not a Supplicant

May 15, 2017       THE NONPROFIT TIMES      

The stereotype of grantseekers as beggars is common. The image is one of nonprofits with hands out, heads down, and knees bent before suspicious funders. With such a huge imbalance of power between those who give and those who ask, it’s easy to see how the stereotype endures.

6 Ideas For Converting Email Advocacy Into Donors

May 9, 2017       THE NONPROFIT TIMES      

Your organization might be sitting on a mound of email addresses, collected from the most recent major event or canvasing campaign. The end goal is to convert the users of those email addresses into supporters, but a well-traveled path toward doing so might be difficult to find.

A 5-Step Process for Data Analysis

May 9, 2017       THE NONPROFIT TIMES      

We all have data and we all know we need to use it more effectively. Here are five steps for getting started with data analysis, adapted from a talk by Karen Blonder of the Association for Unmanned Vehicle Systems International, Debbie King of Association Analytics, and Nikki Vann of the North Carolina Association of CPAs at the American Society of Association Executives (ASAE) Technology Conference and Expo this past December.

8 Steps To Creating an Age-Diverse Culture

May 8, 2017       THE NONPROFIT TIMES      

With baby boomers retiring or about to retire, it stands to reason that younger people will come on board. What kind of culture will they find at your organization? Today, an inclusive environment is not only expected but also demanded.

How Many and How Much?

May 8, 2017       THE NONPROFIT TIMES      

“Grant proposals that are heavy on specifics are the most competitive. Funders don’t want a general idea of what their money will support,” said Barbara Floersch, executive director of The Grantsmanship Center in Los Angeles, Cailf. “They want a detailed explanation of what the proposed program will look like and what it will accomplish.”

6 Indicators When Evaluating Fundraisers

May 4, 2017       THE NONPROFIT TIMES      

With just about every aspect of an organization dependent on fundraising, fundraisers and their effectiveness could be the difference between a thriving organization and one lagging behind.

Prevention Is The Better Part Of Valor

May 4, 2017       THE NONPROFIT TIMES      

Injury prevention seems like one of those “of course we care about it” issues. Promoting safety also takes an intelligent, planned approach.