Why We Still Love Email, and You Should Too
April 23, 2015 The NonProfit Times [post_view] 0
Maybe you’ve heard the claims – “email is dying, no one uses email anymore,” apparently because “everyone is on social media.”
Yes, it’s true. Social media is huge right now (which makes it a great asset to nonprofits). But here’s the bottom line – email still delivers the highest return on investment of any marketing channels ($40 for every $1 spent).
While nonprofit email open rates are slowly but steadily declining, this doesn’t mean you should abandon emails completely. It means you may just need to adjust your expectations and fine-tune your approach. This whitepaper will show you how.
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