Why We Still Love Email, and You Should Too

April 23, 2015       The NonProfit Times       [post_view]       0

Maybe you’ve heard the claims – “email is dying, no one uses email anymore,” apparently because “everyone is on social media.”
Yes, it’s true. Social media is huge right now (which makes it a great asset to nonprofits). But here’s the bottom line – email still delivers the highest return on investment of any marketing channels ($40 for every $1 spent).
While nonprofit email open rates are slowly but steadily declining, this doesn’t mean you should abandon emails completely. It means you may just need to adjust your expectations and fine-tune your approach. This whitepaper will show you how.
In order to download this white paper you must be using Google Chrome, IE 11, or Firefox 36.0.1 or above

Client URL:


Library File:




Collect Data: