IBM – Achieving Success with IBM Predictive Fundraising Analytics

September 27, 2015       The NonProfit Times      

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With the fluctuating economy, it’s exciting to see philanthropy increasing, but as a result, the competition among nonprofits for donor dollars is intensifying. Today, successful fundraising can be referred to as a blend of artful creativity and data-based science. As nonprofits explore solutions available to them in the marketplace, they must consider three core R’s for addressing challenges in fundraising: relevant data, relevant needs, and relevant business processes. Predictive analytics offers the most comprehensive and impactful solution to these fundraising challenges. DOWNLOAD

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