Donor Data, Feedback and Service: The Key to Retention

June 29, 2015       The NonProfit Times       [post_view]       0

It’s no wonder every nonprofit organization wants to increase donor loyalty and retention: it costs six to seven times more to acquire a new donor than to retain an existing one.  This white paper offers guidelines for fundraisers and nonprofit leaders on how to create a positive donor experience by leveraging data effectively, utilizing feedback to improve donor satisfaction at a low cost, and implementing donor service standards to mitigate problems and reactivate lapsed donors.

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