Donor Data, Feedback and Service: The Key to Retention

June 29, 2015       The NonProfit Times       [post_view]       0

It’s no wonder every nonprofit organization wants to increase donor loyalty and retention: it costs six to seven times more to acquire a new donor than to retain an existing one.  This white paper offers guidelines for fundraisers and nonprofit leaders on how to create a positive donor experience by leveraging data effectively, utilizing feedback to improve donor satisfaction at a low cost, and implementing donor service standards to mitigate problems and reactivate lapsed donors.

Client URL:

http://www.cds-global.com/resources/increase-donor-loyalty-and-retention-with-donor-data-feedback-and-service/?utm_campaign=2015_Q3_EX_NA_NP_WP_NPTimes-Donor_data_feedback_service_key_retention&utm_medium=sponsored_content&utm_source=NPTimes&cn=2015_Q3_EX_NA_NP_WP_NPTimes-Donor_data_feedback_service_key_retention

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25885

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20150701

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1