Achieving Success with IBM Predictive Fundraising Analytics

October 27, 2015       The NonProfit Times      

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Today, successful fundraising can be referred to as a blend of artful creativity and data-backed science. While support and relationship-building are still cornerstones of effective philanthropy, they’re no longer the only tools available to today’s nonprofit organizations. Thanks to the significant growth of available data—and the technology to interpret it— today’s organizations have multiple opportunities to uncover new insights about their relationships with constituents, evaluate the impact of their programs, and improve fundraising. DOWNLOAD

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