Abila: Donor Loyalty Study
April 18, 2016 Mitchell
Building upon the 2015 Donor Engagement Study, the Donor Loyalty Study examines what drives donor loyalty, what types of content donors really like to consume, what actions by an organization annoy donors, and what role events and volunteering play. The Study is based on responses from 1,136 U.S. donors, and includes special sections on high-wealth donors (those who earn more than $200,000 annually) and generational trends. Want to learn more? Download this free whitepaper from Abila today.