GRYYT Acquired Assets of Rally4
February 19, 2019 Paul Clolery
GRYYT, LLC, a Denver, Colo.-based social impact intelligence company has acquired the assets of Rally4 and its mGive service line platform which operated from Greenwood Village, Colo.
Rally4 and mGive have helped raise nearly $300 million for over 2,000 nonprofits since their founding in 2008 with a text-to-give platform. Terms of the deal were not disclosed.
Messages to the firm were not yet returned.
It appears several of the Rally4/mGive senior staff are moving over to GRYYT. “At the heart of GRYYT is an extraordinary tribe of people comprised of team members, partners, and community. Through leveraging these connections, our expertise, and technology, we are committed to solving the world’s biggest challenges,” said John Steuart, executive chairman at GRYYT.
Rally4 was founded in 2014 by Frank Richards and Jonathan Bray, two experienced digital marketers. Shortly thereafter, Rally4 acquired mGive, at the time a leading text to give platform, and set out to develop a stack of technology designed to help nonprofits bring in more funds.
mGive has been involved with text-based donations since 2008, forming relationships with cellular carriers. Since then, mGive has worked with some 1,500 nonprofits to help raise some $100 million from more than 100,000 individual donors, according to the firm.
GRYYT week appointed Stephen Deason as chief executive officer effective immediately. He had been chief operating officer at mGive since this past November He had past stints at Sage, Xerox, Accenture and Oracle, according to his LinkedIn profile. Most recently he was chief financial and operating officer at tech firm ChikPea, Inc., and based in Atlanta, Ga.
“Stephen is a seasoned, successful technology executive who will accelerate our growth to greatness. His business acumen, coupled with his personal passion for empowering people to drive change, will enable GRYYT to deliver clients unparalleled market intelligence and technology solutions to create meaningful social impact,” said Steuart via a statement.
mGive powered by Rally4 is backed by Prolog Ventures which has operations in St. Louis, Mo., and Newark, N.J. the venture firm deals mostly with bioscience and technology.