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Jobs > Career Tips > How To Market Your Career Skills

How To Market Your Career Skills

May 3, 2013

One of the most important parts of your resume is the section that highlights your career skills. While employers definitely want to know about your work history and other experience, the specific skills you bring to the table can be a big deciding factor in whether or not you’re hired. Identifying these skills is only half the battle; you have to market them well if they are to have the desired effect.

The first thing you need to do after identifying your best traits is to determine which type of organization you are hoping to join. Is it a small or large nonprofit? What mission does it serve? What is the work environment like? The answers to all of these questions will help you determine which skills you need to highlight in your job application. For example, if you are looking for a fundraising job, you will want to highlight any skills you have that deal with social interactions, particularly in building relationships.

You can get an even better idea of what skills an organization is looking for by taking a closer look at the job description. Most good job ads specifically state the kind of abilities candidates need to have if they are to be successful. If this section is not in the description, you can also get a good idea of what they want by analyzing the responsibilities you would have at the organization. For instance, an administrative assistant position would likely involve going setting up meetings for the CEO, so your organizational skills would be something you would want to highlight.

One thing to remember: Only include skills in your resume that are directly relevant to the job for which you are applying.


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