Join The NonProfit Times: or Become a member

Subscribe: Print Publication or Newsletter

Stay connected.
Stay informed.

Jobs > Career Tips > Building Your Career Brand

Building Your Career Brand

February 11, 2014

Can you build a brand as a job seeker? Branding normally is something reserved for organizations trying to get people to associate their name with a particular cause, but it’s not exclusive to that concept. According to Marshall Brown, a career coach and personal brand strategist, building a career brand is a step all job hunters should take if they are to be hired.

In his online presentation entitled “Building Your Brand,” Brown discusses how vital it is to have a personal brand when applying for jobs. Discussion topics he touched included the changing nature of how organizations operate and how you can successfully navigate within that environment; the secrets to an effective job transition are shared in addition to job transition killers; specific steps to help you build your personal brand and how to effectively network are also covered; and, an action plan to help you put your learning into action.

Keeping the overall theme of personal branding in mind, Brown offered the following tips for job seekers:

  • Your Value: What do you have to offer to the organization? You have to be able to market your value.
  • Your Brand: What types of skills do people think of when they hear your name?
  • Thought Out Approach: Manager your career and your job search as if it were a project.
  • Systematic Method: Everything you do in your job search should be logical and work towards your overall goals.
  • Time and Resources: Manage your time and resources wisely.

You can see a preview of Brown’s presentation below:

Sponsored Podcasts

Welcome to the Raise & Engage podcast, a filters-off series for nonprofit professionals hosted by Blackbaud's straight-shooting expert Danielle Johnson Vermenton. During this open-mic session, you’ll hear honest advice to help YOU do more for your cause.

Episode 1: Corporate Culture & Development: Shake It Up! || daniellejohnson-76

In the premiere episode of Raise & Engage, Danielle is joined by three straight-shooting nonprofit rock-stars: Jodi Smith of Sanford Health Systems, Veronica Brown of Chicago Public Library Foundation and Ali Burke of Southlake Regional Health Centre Foundation. The group talks organizational culture, problem employees, why its important to celebrate and how to shake things up this year and build a better more authentic team that gets stuff done!


Stay informed, catch latest trends in the nonprofit space.

Subscribe to Our Free Newsletter

No obligation, unsubscribe at anytime.

Success! Check your email inbox.

NPT Jobs On Twitter

NPT 2015 Buyers' Guide

Newsletter Sign-up

click here to return to the previous page