Fresh Research

A podcast by The NonProfit Times

Episodes:

Episode 1: Donor perceptions and what wealthy women look for when donating

Ron Sellers of Grey Matter Research talks about donor perceptions of nonprofits based on their size and Elizabeth Dale discusses the motivations and giving strategies of high-net-worth women.


Episode 2: Nonprofit digital teams + Baby Boomer retirements

Digital leaders on senior nonprofit management teams can make a huge difference. So why doesn't every organization do it? That's part of the discussion with Jason Mogus, principal strategist at NetChange Consulting, and Austen Levine-Coon, principal consultant at Empowered Digital and digital organizing director of Planned Parenthood Federation of America, who surveyed 80 advocacy organizations about their digital teams and programs. Some of the results may surprise you and there are a few changes since the 2014 results.

Ten thousand Baby Boomers a day are turning 65. What's that mean for the leadership of the nonprofit sector? Peggy Morrison Outon and Carrie Tancraitor of the Bayer Center for Nonprofit Management at Robert Morris University discuss the implications for the Pittsburgh region and beyond and what the nonprofits can do to brace for the future.


Episode 3: Founder transitions and studying millennials

Conventional wisdom has always suggested that a nonprofit make a clean break from its founder, to avoid the dreaded “Founder’s Syndrome.” But according to research by Jari Tuomala and Donald Yeh of The Bridgespan Group, organizations can benefit when they carefully plan an extended role for founders who step down. They recently published “Making Founder Successions Work” in the Stanford Social Innovation Review (SSIR), based on more than 500 leadership transitions at nonprofits.

The largest generation since the Baby Boomers has finally come of age, with the oldest now approaching 40 and the youngest in their mid-20s. Derrick Feldmann has been studying millennials for almost a decade. He’s founder of The Millennial Impact Project, which puts out an annual study of millennial cause engagement that examines “the subject through a new lens each year since 2008.”


Episode 4: Mobile trends and Jewish philanthropy

The M+R Benchmarks Report has become one of the most anticipated studies of the year. For more than a decade, it has tracked trends and data for nonprofits, ranging from email open and response rates to social media and mobile fundraising.

This year’s study collected data from 154 nonprofits about all things digital, from email and social media to websites and digital advertising. The report’s findings are derived from almost 4.7 billion email messages, more than 527 million web visits and close to 12 million donations. For every 1,000 email addresses, nonprofits had an average of 474 Facebook fans, 185 Twitter followers, and 41 Instagram followers.


Episode 5: New Giving USA numbers and diversity in nonprofit leadership

A flurry of natural disasters, a booming stock market and strong economy, and more mega gifts all contributed to another record year for charitable giving in 2017.

Charitable giving in the United States hit another record, cracking the $400 billion level for the first time ever. Giving totaled more than $410 billion, an increase of more than 5 percent over 2016. The gains were seen virtually across the board, from arts and religion to education and human services, with only one subsector experiencing a decline.


Episode 6: Donor retention + diversity in nonprofit tech

Online fundraising trends continue to point to growth within mobile, so it’s not a surprise to see another study confirming what’s been happening of late.

“The State of Modern Philanthropy: Examining Online Fundraising Trends,” from San Diego, Calif.-based Classy, examines data from more than 3,500 organizations and more than 2.5 million donations. It’s no surprise that mobile continues to grow but there’s a lot more to digest in the study. Ben Cippolini, director engineering and data insights, and Carilu Dietrich, chief marketing officer, talk about some the more under-the-radar data points in Classy’s first-ever report, including donor retention, particularly as it relates to Giving Tuesday.


Episode 7: Giving in Retirement + Effective Altruism

Some 10,000 Baby Boomers will turn 65 every day for at least the next decade, and those older than 65 already represent about 15 percent of the total population. With that in mind, the Women’s Philanthropy Institute (WPI) released “How Women & Men Give Around Retirement” to help the philanthropy sector understand more about how women and men give around retirement since Baby Boomers not only make up the largest section of philanthropic giving but many are now in or approaching their golden years.

If donors were just provided all the right information about how effective a nonprofit is, surely they would give to the most effective charities, right? Maybe. But maybe not. Deborah Small, professor of marketing and psychology at the University of Pennsylvania’s Wharton School, and co-authors Jonathan Berman, Alixandra Barasch and Emma Levine, examine the extent to which effectiveness information leads people to choose more effective charities in “Impediments to Effective Altruism: The Role of Subjective Preferences in Charitable Giving.”


Episode 8: Too many nonprofits, or not + Nonprofit collaboration

Hardly a day goes by when someone isn’t questioning whether there are too many nonprofits in the United States. True, there are more than 1.5 million organizations, twice as many as two decades ago, but a group of researchers looked beyond the aggregate numbers to try to answer the question: Are there too many nonprofits?

Small nonprofits find themselves in a classic chicken-and-egg dilemma. They need full-time staff to build organizational collaboration but they need to invest in full-time staff to form and maintain collaborations.


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